Mass media play an important role in explaining the issue of female genital cutting and can influence discourse among the general public as well as policy makers. Understanding how news media present female genital cutting has strong implications for the global status of women. This study, a quantitative content analysis, analyzed how 15 years of newspaper coverage surrounding the launch of the Millennium Development Goals framed female genital cutting in four countries with varying prevalence levels of female genital cutting: the United States, Ghana, The Gambia, and Kenya. The study found female genital cutting is consistently portrayed as a problematic and thematic topic, largely tied to cultural rituals. However, coverage is minimal and inconsistent over time, and does not appear to be impacted by the increase in international initiatives aimed at combatting the practice.