The mutual configuration of affordances and technological frames: Content creators in the Chilean influencer industry

Arriagada, Arturo; Siles, Ignacio

doi:10.1177/13548565231157364

Cited by 3 publications

(3 citation statements)

References 37 publications

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“…This study is based on individual platforms' “imagined affordances” and their placement within online social platforms. Arriagada and Siles (2023) posited that affordances help understand better how specific technological frames gain meanings in time and space. They tried to situate affordances within a broader context in which the features of platforms acquire meanings.…”

Section: Theoretical Backgroundsmentioning

confidence: 99%

Exploring online social platform affordances for digital creators: a multi-method approach using qualitative and configurational analysis

Lee,

Chang,

Lee

et al. 2024

IMDS

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PurposeThis study explores the key platform affordances that online social platform providers need to offer digital creators to strengthen the creator ecosystem, one of the leading accelerators for platform growth. Specifically, it aims to investigate how these affordances make the dynamic combinations for high platform quality across diverse platform types and demographic characteristics of digital creators.Design/methodology/approachThis study adopts a multi-method approach. Drawing upon the affordance theory, Study 1 aims to identify the key affordances of online social platforms based on relevant literature and the qualitative interview data collected from 22 digital creators, thereby constructing a conceptual framework of key platform affordances for digital creators. Building on the findings of Study 1, Study 2 explores the dynamic combinations of these platform affordances that contribute to platform quality using a configurational approach. Data from online surveys of 185 digital creators were analyzed using fuzzy set qualitative comparative analysis (fsQCA).FindingsThe results of Study 1 identified key online social platform affordances for digital creators, including Storytelling, Socialization, Design, Development, Promotion, and Protection affordance. Study 2 showed that the combinations of these platform affordances for digital creators are diverse according to the types of platforms, creators’ gender, and their professionality.Research limitations/implicationsLike many studies, this research also has several limitations. One limitation of the research is the potential constraint of the extent of how well the data samples represent the group of creators who are actively producing digital content. Despite the addition of screening questions and meticulous data filtering, it is possible that we did not secure sufficient data from creators who are actively engaged in creative activities. In future research, it is worth contemplating the acquisition of data from actual groups of creators, such as creator communities. Future researchers anticipate obtaining more in-depth and accurate data by directly involving and collaborating with creators.Practical implicationsThis study highlights the need for online social platforms to enhance features for storytelling, socializing, design, development, promotion, and protection, fostering a robust digital creator ecosystem. It emphasizes clear communication of these affordances, ensuring creators can effectively utilize them. Importantly, platforms should adapt these features to accommodate diverse creator profiles, considering differences in gender and expertise levels, especially in emerging spaces like the Metaverse. This approach ensures an equitable and enriching experience for all users and creators, underlining the importance of dynamic interaction and inclusivity in platform development and creator support strategies.Social implicationsThis study underscores the social implications of evolving digital creator ecosystems on online platforms. Identifying six key affordances essential for digital creators highlights the need for platforms to enhance storytelling, socializing, design, development, promotion, and product protection. Crucially, it emphasizes inclusivity, urging platforms to consider diverse creator profiles, including gender and expertise differences, particularly in transitioning from traditional social media to the Metaverse. This approach nurtures a more robust creator ecosystem and fosters an equitable and enriching experience for all users. It signals a shift towards more dynamic, adaptive online environments catering to diverse creators and audiences.Originality/valueFor academics, this study builds the conceptual framework of online social platform affordances for digital creators. Using the configurational approach, this study identified various interdependent relationships among the affordances, which are nuanced by specific contexts, and suggested novel insights for future studies. For practices, the findings specified by creators and platform types are expected to guide platform providers in developing strategies to support digital creators and contribute to platform growth.

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Section: Theoretical Backgroundsmentioning

confidence: 99%

Exploring online social platform affordances for digital creators: a multi-method approach using qualitative and configurational analysis

Lee,

Chang,

Lee

et al. 2024

IMDS

View full text Add to dashboard Cite

show abstract

“…It means that what they can do is something that is negotiated with users and dependent on cultural environments. As sustain Arriagada and Siles (2023), affordances are not 'naturally' or 'neutrally' imagined by actors but rather culturally located within technological frames that shape the discourses, values, and practices from which they obtain cultural meaning.…”

Section: Social Media Affordances In Platform Work Culturesmentioning

confidence: 99%

“…Moreover, those chats are places to build solidarity, organise collective actions, exchange information, skills, and help each other. Arriagada and Siles (2023) look at an ambivalent process: how the Chilean influencer industry is shaped by the technological frame by platform affordances and how it provides material support for the temporal and spatial expansion of these technological frames. The authors argue that cultural contexts and platforms' features mutually constitute each other.…”

Section: Outline Of the Contributions To The Special Issuementioning

confidence: 99%

Social media and platform work: Stories, practices, and workers’ organisation

Vilasís-Pamos,

Pires,

Grohmann

et al. 2024

Convergence: The International Journal of Research into New Med

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This article introduces the special issue, ‘Social Media and Platform Work: Stories, Practices, and Workers’ Organisation’. In recent years, platform labour studies have increasingly focused on how the growing platformisation of labour has changed work activities, labour processes, work organising, identities, and collectivities. The literature has highlighted the role of media, communication, and social media in platform labour, but more research is needed on these interrelationships. Precisely, the analysis of platform work is necessary due to its complexity and interest in political, economic, social, cultural, and health terms. Throughout the special issue, different contributions are presented that analyse how the emergence of these new jobs brings a set of inequalities that complexify the notion of ‘work’ and dilute workers’ rights, leading to a precarious situation. The use of social media plays a crucial role in the platformisation of labour as it enables the creation of social relationships between workers but also opens the door to communicating, disseminating their work, and even learning informally and about their work. However, the use of social media can also lead to a precarious combination of platform work and content creation – or cultural production. In this regard, it is worth noting to analyse and approach the relationship between platform work and social networks precisely by addressing both perspectives, considering possible vulnerabilities derived from these situations and situations of precariousness.

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Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account

Hernando Velasco,

Matsumoto,

Dominguez-Santos

et al. 2024

Convergence: The International Journal of Research into New Med

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The digitalization of culture and creative industries has presented both challenges and opportunities. To effectively engage audiences and ensure their constant interest, these industries must continually adapt their circulation strategies. The objectives of this study are threefold: 1) analyze the strategies employed by the Marvel Cinematic Universe (MCU) to engage with the fan community; 2) examine the interplay between fiction and reality based on the relationships between characters and actors, as shown in social network posts; and 3) determine how the discourse in the film ‘Spider-Man: No Way Home’ is reconstructed on TikTok, leveraging its particular ‘affordances’ (Gibson, 1979). A mixed methodology approach was utilized, combining the use of Analisa.io software to provide a comprehensive view of the Spider-Man official account’s activities and user engagement with a detailed analysis of the thematic, multimodal, and discursive aspects of TikTok videos published by the account. The findings reveal that the MCU employs TikTok as a marketing tool for the new movie, utilizing three main strategies that align with the characteristics of transmedia storytelling and enhanced audience engagement: 1) strategic selection of publication moments for the growth of follower engagement; 2) extensive use of teasers; and 3) leveraging the presence of actors as a key element to facilitate fan identification.

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The mutual configuration of affordances and technological frames: Content creators in the Chilean influencer industry

Cited by 3 publications

References 37 publications

Exploring online social platform affordances for digital creators: a multi-method approach using qualitative and configurational analysis

Exploring online social platform affordances for digital creators: a multi-method approach using qualitative and configurational analysis

Social media and platform work: Stories, practices, and workers’ organisation

Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account

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