This article participates in the discussion on the uncertainty of working life by providing a viewpoint of one individual's experience of it. The article argues that entrepreneurship and employment are forms of income that are not separate from each other; instead, in precarious labour markets, individuals can alternate between the two. An entrepreneurial mindset and practices are required from the self-employed and employees alike, but neither form of livelihood ensures a permanent income. Though in different ways, the process of precariatisation touches many groups of people, and the varying alternatives for navigating this situation are deconstructed here. The analysis discusses how surviving precarious labour markets and uncertain income requires a lot of endurance and self-governance as illustrated by an in-depth interview with a woman who lives in a remote area. The analysis also proves that the opportunity to remain in a place of residence and establish a sense of belonging has a significant impact on an individual's ability to experience everyday pleasure and permanence, especially when everything else around them is changing in ways over which they have little control.Keywords: entrepreneurship; precarious work; sense of place; rural areas; gender
IntroductionUnpredictability and inconstancy are characteristic of contemporary labour markets. This precarious situation affects not only work but other areas of life as well. As old institutions are losing their ability to provide stability, reliability and predictability, and as companies outsource their operations and agency work increases, individuals are left to their own devices. In such situations, everyone is supposed to assume an entrepreneurial attitude and take care of their employability themselves. One way out is to create their own work as entrepreneurs. Entrepreneurship is not, however, a simple or a permanent solution for employment, as is demonstrated in this article.Another alternative for finding work in a world of changing work trajectories is relocation. However, migration is not an option for everybody; in fact staying put may be an important way of tolerating uncertainty. Therefore, this article explores the question of 'placeness.' Based on previous studies, it is evident that a sense of place influences the choices people make; a place is a limitation but it also provides resources, emotional or other (Eyles 1985;Heikkilä 2011;Ikonen 2008Ikonen , 2012McDowell 1999;Relph 1986;Tolonen 2005;Tuan 1977;Varis 2005). However, the emotionally laden meaning of place has not been significantly addressed in studies on employment and precarity.Actually, placeness and settling down have been seen as opposite conditions to an ideal figure of the current spirit of capitalism (Boltanski and Chiapello 2007). In addition to the concept of a sense of place, I work with the concept of an entrepreneurial mindset, which, in turn, is deduced from critical discussions on working life research that highlights individuality, potentiality, agility, flexibility ...