The question about fair income inequality has been an important open question in economics and in political philosophy for over two centuries with only qualitative answers such as the ones suggested by Rawls, Nozick, and Dworkin.We provided a quantitative answer recently, for an ideal free-market society, by developing a game-theoretic framework that proved that the ideal inequality is a lognormal distribution of income at equilibrium. In this paper, we develop another approach, using the Nash bargaining solution (NBS) framework, which also leads to the same conclusion. Even though the conclusion is the same, the new approach, however, reveals the true nature of NBS, which has been of considerable interest for several decades. Economists have wondered about the economic meaning or purpose of the NBS. While some have alluded to its fairness property, we show more conclusively that it is all about fairness. Since the essence of entropy is also fairness, we see an interesting connection between the Nash product and entropy for a large population of rational economic agents.