The Nature and Antecedents of Fair Price Perception in Tourist Experiences

Røkenes, Arild; Prebensen, Nina K.

doi:10.1108/s1745-3542(2012)0000008011

Cited by 3 publications

(3 citation statements)

References 40 publications

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“…This suggests that additional amenities and new attractions may help extend LOS in the region. These extensions of amenities/attractions may also necessitate new pricing strategies to influence the perception of the region as an "inferior good" or "less expensive" product (Røkenes & Prebensen, 2012). Now, it seems that the destination and local attractions simply represent value for the going price or cost of experiencing the destination.…”

Section: Results and Conclusionmentioning

confidence: 99%

Length of Stay: A Case of Northern Norway

Prebensen

Altin

Uysal

2015

Scandinavian Journal of Hospitality and Tourism

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Length of stay (LOS) is one of the most commonly used variables in visitor surveys. The economic theory of consumer behavior postulates that a rational consumer maximizes utility subject to his /her budgetary restrictions. The objective of this study was to combine socio-demographic and travel behavior variables in order to examine the determinants of LOS for northern Norway as a vacation destination. Using data generated from a cross-sectional survey of visitors, the study employed truncated negative binomial regression analysis to examine the relationship between LOS and selected determinants of LOS. The results indicated that not all demographic variables but gender of visitors and income influenced LOS. Motivation, perception of the destination (brand personality) and perceived experience value also exerted varying degrees of influence on LOS. Visitors perceiving northern Norway as wholesome, cheerful, charming and sporty/outdoorsy stayed longer in the destination. Further, those with strong social motivations and experiences also stayed longer. Subsequently, it is recommended that managers carry out goal-directed product development and promotion strategies for attractions in northern Norway.

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Section: Results and Conclusionmentioning

confidence: 99%

Length of Stay: A Case of Northern Norway

Prebensen

Altin

Uysal

2015

Scandinavian Journal of Hospitality and Tourism

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“…Quality assessments are linked to the price paid; the quality of a single product may thus be assessed differently depending on the price (Rokenes and Prebensen, 2012). Broadly speaking, the level of the observed price is recognized as one of the most important quality indicators affecting the formation of quality expectations (Ding et al, 2010; Erdem et al, 2008; Golder et al, 2012; Suri and Monroe, 2003; Zeithaml et al, 1993).…”

Section: Theory and Research Designmentioning

confidence: 99%

Emotions, price and quality expectations in hotel services

Borondo

Arias-Oliva

Pascual

2016

Journal of Vacation Marketing

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Price, service-quality expectations and emotions have all been found to play a key role in customers’ assessments of offers, but little attention has been given to how these variables interrelate. This article presents an original model to study these interrelations. The model was tested on a sample of 841 hotel customers using structural equation modelling. The results show that the stronger the customers’ emotions, the more likely they were to perceive the product as cheap and the higher their predictive expectations of service quality. Additionally, although the observed price level influenced customers’ predictive expectations, the perception of a product as expensive or cheap did not. These findings have important business implications.

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“…Based on this discussion, individuals judge transactions to be fair, if their investment to profit ratio corresponds accordingly with all the involved parties. The involved parties might be of a direct nature, e.g., buyer-seller, or of an indirect nature, e.g., two buyers from one single seller Homans, (1961), cited in (Røkenes and Prebensen, 2012) Adaption level theory Adaption theory implies that perceptions about a given price are evoked not just by comparing the actual price with an internal adaption level price (or reference price), but also by considering the magnitude of difference between those two prices. Relative to this difference, responses are formed about whether the price is regarded as being too expensive, inexpensive or neutral Helson, (1964) cited in (Oh, 2003).…”

Section: Distributive Justice Theorymentioning

confidence: 99%

Hotel Prices and Customer Perception of Rate Fairness: Analytical Study Applied to Five Star Hotels in Cairo

Abdel-Aleem

2017

International Journal of Heritage, Tourism and Hospitality

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Recent studies have shown that online travel purchasers tend to be price driven, it is claimed that among ten travelers, more than half of them seeking the lowest prices of services and most buyers are pulled by online discounts to buy travel services. Furthermore the model of price discrimination or differential pricing provides an important analytical insight into discriminatory pricing practices. According to that model, prices charged by hotels are not usually proportional to the marginal costs incurred in producing the service. The hotels adjust their prices according to customer, location or product, and purchase volume….etc. Many hotels are reluctant to implement differential pricing because of potential customer backlash. If customers believe that increased prices are not based on cost increases or changes in market conditions, they may view it as unfair practices. Therefore, this study focuses on answering the question of how a hotel can charge different prices without risking customer perceptions of unfairness. The study uses a questionnaire form to collect research data from the customers of the five star hotels in Cairo. A total number of 120 usable responses were collected. Linear regression was used to test the causal relationships between variables.

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The Nature and Antecedents of Fair Price Perception in Tourist Experiences

Cited by 3 publications

References 40 publications

Length of Stay: A Case of Northern Norway

Length of Stay: A Case of Northern Norway

Emotions, price and quality expectations in hotel services

Hotel Prices and Customer Perception of Rate Fairness: Analytical Study Applied to Five Star Hotels in Cairo

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