1996
DOI: 10.1177/0256090919960202
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The Nature and Significance of Strategic Alliance

Abstract: In the current scenario of globalization of business, strategic alliance is emerging as a powerful management tool in business management. Though alliances are as old as the industrialization during the 15th and 16th centuries, they are being refocused in the 20th century. But, strategic alliance is not an unmixed blessing as more number of alliances have turned out to be failures. In this article, Dhawal Mehta and Sunil Samanta discuss the nature and significance of strategic alliance by citing a few recent … Show more

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Cited by 5 publications
(2 citation statements)
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“…Strategic alliance is an interfirm link established through contractual agreements like joint R&D, joint product development, long-term sourcing agreements, joint manufacturing/marketing, and shared distribution service (Yoshino and Srinivas, 1995). However, it is a double -edged sword that helps business conquer new areas of business if handled properly and if not damages the business interest to an extent that perhaps no other tool or technique can (Mehta and Samanta, 1996). Most of the strategic alliances of Indian firms with outside firms are for acquiring advanced technology.…”
Section: Critical Success Factorsmentioning
confidence: 99%
“…Strategic alliance is an interfirm link established through contractual agreements like joint R&D, joint product development, long-term sourcing agreements, joint manufacturing/marketing, and shared distribution service (Yoshino and Srinivas, 1995). However, it is a double -edged sword that helps business conquer new areas of business if handled properly and if not damages the business interest to an extent that perhaps no other tool or technique can (Mehta and Samanta, 1996). Most of the strategic alliances of Indian firms with outside firms are for acquiring advanced technology.…”
Section: Critical Success Factorsmentioning
confidence: 99%
“…Diversification strategy can also be described as the level of participation in different businesses and the underlying pattern of relationships among various businesses of firms (Montgomery, 1979, 1982; Palepu, 1985; Raman et al, 2003). It involves new experiences, new products, new technology and also new markets (Ansoff, 1965; Gort, 1962), but the tool of diversification needs to be handled prudently (Mehta & Samanta, 1996). Probably due to such strategic changes in the organization, top managers are expected to leave their specialized areas and justify their role in the diversified portfolio (Oijein & Douma, 2000).…”
Section: Introductionmentioning
confidence: 99%