The Nature of the Relationship Between an Entrepreneurial Marketing Orientation and Small Business Growth:evidence From Malaysia

Yunus, Noor’ain Mohamad; Ali, Syukrina Alini Mat; Crick, James M.; Crick, Dave; Hamzah, Muhammad Iskandar

doi:10.1504/ijesb.2020.10049915

Cited by 5 publications

(22 citation statements)

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“…For example, owner-managers of smaller-sized companies may lack the assets needed to foster these activities, together with entrepreneurs making over-investments into these areas, which can be very time-consuming and expensive (Eggers et al. , 2013; Hamzah et al. , 2023; Morgan et al.…”

Section: Discussionmentioning

confidence: 99%

“…Second, there are some potential downsides of employing an entrepreneurial orientation if not managed effectively. For example, owner-managers of smaller-sized companies may lack the assets needed to foster these activities, together with entrepreneurs making over-investments into these areas, which can be very time-consuming and expensive (Eggers et al, 2013;Hamzah et al, 2023;Morgan et al, 2015). Various forms of stakeholders exist that may support under-resourced owner-managers' decision-making (Brache and Felzensztein, 2019b;Crick and Crick, 2018); not least, given that certain environmental forces may impact performance across product-market strategies (Brache and Felzensztein, 2019a;Felzensztein et al, 2014b).…”

Section: Discussionmentioning

confidence: 99%

“…Proactiveness assists decision-makers to be forward-looking to exploit new opportunities, like untapped customer segments (Aljanabi, 2018;Kreiser et al, 2013). Risk-taking involves entrepreneurs being prepared to pursue opportunities that may succeed or fail, but without addressing these activities, they will have less scope for boosting their performance (Hamzah et al, 2023). Autonomy allows decision-makers to be equipped with the flexibility to achieve their short-term and long-term goals without being constrained by a broader governance structure (Lumpkin and Dess, 1996).…”

Section: The Relationship Between An Entrepreneurial Orientation and ...mentioning

confidence: 99%

“…First, implementing an entrepreneurial orientation could be time-consuming and expensive, plus (if not managed “effectively”) under-resourced decision-makers might pursue inappropriate product-markets and innovate in counter-productive areas (Eggers et al. , 2013; Hamzah et al. , 2023; Morgan et al.…”

Section: Introductionmentioning

confidence: 99%

“…In bringing the three key concepts together, despite the previously mentioned typical benefits, potential downsides exist. First, implementing an entrepreneurial orientation could be time-consuming and expensive, plus (if not managed "effectively") under-resourced decision-makers might pursue inappropriate product-markets and innovate in counterproductive areas (Eggers et al, 2013;Hamzah et al, 2023;Morgan et al, 2015). Similarly, if not effectively managed, engaging in coopetition may lead to tensions such as trust among partners Czakon and Czernek, 2016;Tidstr€ om, 2014).…”

Section: Introductionmentioning

confidence: 99%

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With a little help from my friends: the interaction between coopetition, an entrepreneurial orientation and firm performance

Crick

2023

IJEBR

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PurposeUnderpinned by a stakeholder-oriented resource-based theoretical lens, this inter-disciplinary study investigates the association between an entrepreneurial orientation and firm performance under different degrees of coopetition (cooperation among rival firms).Design/methodology/approachAlongside undertaking 20 semi-structured interviews, survey responses were obtained from 302 smaller-sized producers in the American wine industry. The elements of the conceptual model were evaluated via hierarchical regression. Moreover, all major robustness checks were assessed.FindingsPositive and significant relationships respectively existed between an entrepreneurial orientation and coopetition with firm performance. However, a somewhat counter-intuitive finding involved the interaction between these two constructs negatively and significantly influencing firm performance.Originality/valueEven though employing an entrepreneurial orientation has been long-since linked to facilitating improved firm performance, under-resourced owner-managers of certain smaller-sized enterprises may struggle to implement these activities. In principle, cooperating with competitors can enhance resources/capabilities and lead to mutually beneficial outcomes. Nevertheless, unique insights suggest that the potential exists for coopetition-based networking activities to have detrimental outcomes with respect to entrepreneurially orientated strategies. Consequently, decision-makers are advised to consider the merits of collaborating with their industry rivals, but also be aware of the potential “dark sides” surrounding these behaviours. Furthermore, improved knowledge emerges regarding the stakeholder themes of resource-based theory.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: The Relationship Between An Entrepreneurial Orientation and ...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

With a little help from my friends: the interaction between coopetition, an entrepreneurial orientation and firm performance

Crick

2023

IJEBR

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Regional-level coopetition strategies and company performance: evidence from the Canadian wine industry

Crick

2023

Entrepreneurship & Regional Development

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Coopetition and the marketing/entrepreneurship interface in an international arena

Crick

Ferrigno

2023

IJEBR

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PurposeGuided by resource-based theory, this study unpacks the relationship between an export entrepreneurial marketing orientation (EMO) and export performance. This is undertaken by investigating quadratic effects and the moderating role of export coopetition (cooperation amongst competitors in an international arena).Design/methodology/approachSurvey responses were collected from a sample of 282 smaller-sized wine producers in Italy. This empirical context was ideal, as it hosted varying degrees of the constructs within the conceptual model. Put another way, it was suitable to test the underlying issues for theorising purposes. The hypotheses and control paths were tested through a three-step hierarchical regression analysis.FindingsAn export EMO had a non-linear (inverted U-shaped) association with export performance. Furthermore, this link was positively moderated by export coopetition. With too little of an export EMO, small enterprises might struggle to create value for their overseas customers. With too much of an export EMO, owner-managers could experience harmful performance outcomes. By cooperating with appropriate industry rivals, small companies can acquire new resources, capabilities and opportunities to help them to boost their export performance. That is, export coopetition can stabilise some of the potential dangers of employing an export EMO.Originality/valueThe empirical findings signified that an export EMO has potential dark-sides if these firm-wide behaviours are not implemented effectively. Nevertheless, cooperating with competitors in export markets can alleviate some of these concerns. Collectively, unique insights have emerged, whereby entrepreneurs are advantaged by being strategically flexible and collaborating with appropriate key stakeholders to enhance their export performance.

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The Nature of the Relationship Between an Entrepreneurial Marketing Orientation and Small Business Growth:evidence From Malaysia

Cited by 5 publications

References 0 publications

With a little help from my friends: the interaction between coopetition, an entrepreneurial orientation and firm performance

With a little help from my friends: the interaction between coopetition, an entrepreneurial orientation and firm performance

Regional-level coopetition strategies and company performance: evidence from the Canadian wine industry

Coopetition and the marketing/entrepreneurship interface in an international arena

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