The Necessity of Obtaining Information Through Marketing Research in the Field of Pharmaceutical Companies on the Slovak Market

Masárová, Gabriela; Stefanikova, Ľubica; Rypáková, Martina

doi:10.1016/s2212-5671(15)00356-1

Cited by 4 publications

(3 citation statements)

References 2 publications

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“…This is, partly, as a result of the interconnections between the research need of organizational marketing decisionmakers and the curiosity of academic marketing researchers (Cooper, 1983). However, relevant extant literature posits that there is a wide gap between the works of academic marketing researchers and the needs of organizational executives involved in relevant marketing decision-making (Reibstein et al, 2009;Masarova et al, 2015). Speci�ically, Hughes et al (2018) argue that there are concerns regarding the practical relevance of academic marketing research works, advising that academic marketing researchers should focus more on the agenda or objectives of business organizations in their research works.…”

Section: Marketing Research Trends: Issues and Research Direction Linus Osuagwumentioning

confidence: 99%

Marketing Research Trends: Issues and Research Direction

Osuagwu

2021

IJBS

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Marketing research is the systematic and objective conceptualization of a marketing problem, and the consequent collection, analysis, interpretation and reporting of data and information in order to clarify the marketing problem and/or solve it. It has both theoretical and practical forms of importance, with varying trends in issues, methods and practices. This paper examines salient marketing research trend issues and proposes a research direction in business organizations which will help to provide relevant theoretical and practical insights and opportunities.

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Section: Marketing Research Trends: Issues and Research Direction Linus Osuagwumentioning

confidence: 99%

Marketing Research Trends: Issues and Research Direction

Osuagwu

2021

IJBS

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“…Fair Trade is an international term used for ethical trading involving small farmers in developing countries and to promote sustainability (Masarova, Stefanikova, & Rypakova, 2014). Fair Trade aims to help people in third world areas to make a living through their own work and thus free them from the poverty carousel.…”

Section: Fair Trade As a Tool Of Corporate Social Responsibilitymentioning

confidence: 99%

Fair Trade as a Tool of Corporate Social Responsibility

Moravčíková

Gregová

2016

CBUP

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Fair Trade connects developed countries, where greater sustainability and justice is being sought, with the needs of developing countries where economic and social changes are needed most. It enables citizens who are consumers to favor the producers of poorer countries. This is a manifestation of humanity that helps producers to escape acute poverty and lead dignified lives. Fair trade is becoming a ver y "hot" topic, not only for businesses but also for consumers, who are trending towards buying Fair Trade products. By buying such products, customers express solidarity with the producers of Fair Trade products. This article aims to identify the importance of Fair Trade. Methods of analysis, synthesis, deduction, and comparison are used to establish the current situation of Fair Trade in Slovakia and the Czech Republic, as well as the perception of Fair Trade held by Czech and Slovak customers.

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“…For the pharmaceutical industry, the population's wellness, the pharmaceutical business's product portfolio, and drug costs are a few of the variables that affect how the sector develops [12]. However, in this study, we paid particular attention to how data from marketing research can be implemented to improve pharma companies9 overall market performances.…”

Section: Introductionmentioning

confidence: 99%

Factor Affecting Consumer's Willingness of Purchasing Medication Online

Nguyen¹,

Dinh²,

Hoang³

2022

Proceedings of the International Conference on Research in Management &Amp; Technovation

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4Vietnam9s pharmaceutical industry is one of the fastest-growing sectors in the region. E-pharmacy in Vietnam is predicted to undergo remarkable growth in the near future due to the demand for online shopping, which has been accelerated by the impact of the COVID-19 pandemic [1]. However, in Vietnam, merely 3% of purchases were made via online platforms [2], [3] affirmed purchase intentions continue to be a vital concept in marketing.Based on the background, the research aims to assist the Swinburne undergraduate student team in investigating the correlation between factors that affect people from purchasing pharmacies online and using e-pharmacy. The research method is a survey, which aids in the collection of critical data that may be utilized to address the research objectives and reveal diverse opinions among consumers and university members. The data is collected from 83 respondents, aged 18 and up, living in cities, rural, and suburban. Not only univariate and bivariate approaches but also analysis and multiple regression analysis can be used to will be used to assess the correlations and contrasts throughout the original dataset. Swinburne Pharmacy also utilized age and sex quantifiable extrapolation to estimate whether or not consumers entered an e-pharmacy. Regarding the result, the research has shown that the factor of convenience has positively affected the eagerness to buy medicine online, while other values do not predict the willingness to buy medication online. However, it is not a significant element of the consumers9 willingness. The research also determines the correlation between consumers' willingness and location. From a managerial perspective, pharmaceutical marketing managers of drug companies can use the research findings to better design their strategies directed at the epharmacy market.

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The Necessity of Obtaining Information Through Marketing Research in the Field of Pharmaceutical Companies on the Slovak Market

Cited by 4 publications

References 2 publications

Marketing Research Trends: Issues and Research Direction

Marketing Research Trends: Issues and Research Direction

Fair Trade as a Tool of Corporate Social Responsibility

Factor Affecting Consumer's Willingness of Purchasing Medication Online

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