The New Dimension in a Calendar: The Use of Different Senses and Augmented Reality Apps

Azkorreta, Karle Olalde; Guesalaga, Imanol

doi:10.1016/j.procs.2013.11.038

Cited by 6 publications

(2 citation statements)

References 4 publications

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“…"New normalisation" refers to a situation in which AR marketing is seen as a normal, everyday occurrence. AR marketing is no longer a shiny new technology and will be considered as a norm, in the future, compared to the present time, where the conventional medium is the primary choice for marketing (Olalde and Guesalaga 2013).…”

Section: Scenario 1-emergence Of New Normalisationmentioning

confidence: 99%

Augmented Reality Marketing in Malaysia—Future Scenarios

Ramasamy

2018

Social Sciences

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Augmented Reality (AR) marketing is a novel and creative way to market products and services. However, there are concerns about its marketing effectiveness as it is still immature to take over the place of traditional marketing method. Hence, this study was aimed to identify the issues and drivers of employing AR, in marketing, and to study the future trend of AR marketing in Malaysia. Foresight methodology tool, the Social, Technological, Environmental, Economic, Political, and Values (STEEPV) method was used in identifying the issues and drivers of employing AR in marketing. Furthermore, an impact-uncertainty analysis was used to identify the top two drivers of the subject. The top two drivers identified were the "need for interrelation between the virtual and the real word" and "technological knowledge generation" with the highest statistical mean vote for impact and uncertainty, respectively. The development of scenario analysis was constructed in correspondence with the top two drivers which gave insights into the four alternative possibilities in the time horizon of 5 to 10 years. The drivers must coexist in order to generate potential scenarios for the development and sustainability of AR marketing in Malaysia.

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Section: Scenario 1-emergence Of New Normalisationmentioning

confidence: 99%

Augmented Reality Marketing in Malaysia—Future Scenarios

Ramasamy

2018

Social Sciences

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“…Augmented reality (AR) is considered an emerging technology with promising potential in various fields, such as education, marketing, engineering, and others [1]. In addition, its use is regarded as a new form of technology in modern human-computer interaction, with increased acceptance influencing the use of technological interaction [2].…”

Section: Introductionmentioning

confidence: 99%

The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model

Hilal

2023

Sustainability

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This study aimed to examine the impact of augmented reality (AR) on the purchasing behavior of Saudi customers using analytic–descriptive methods and data from a snowball sample of 812 online buyers. Positive correlations were found between AR factors (hermeneutic, embodiment, and background) and dimensions (quality, fun, and creativity) and the purchase experience. Young women aged 17–26 mainly use AR for buying clothes and accessories, and the majority of the sample shops are available locally through mobile apps. The findings indicate that AR has a significant influence on buying decisions and suggest its potential use in marketing communications. The results also reveal that gender, social status, education level, and monthly income have an impact on participants’ responses to AR, with women and those who are married having more favorable views. Clothing and accessories were found to be the most frequently purchased products through AR. There were no significant differences based on age or the number of family members. Participants reported positively about their AR experience, and their concerns and anxiety did not affect their purchasing experience. Based on the main study’s results, a number of recommendations can be made: Saudi businesses need to use AR in their marketing communication strategies to meet consumer needs and trends. To maximize the benefits of brand awareness, they should use AR techniques and adopt this technology for products that depend on design in their production. When using AR in general and in light of the theories that have been studied, it is important to think about the cultural traits and dimensions of Saudi consumers and conduct further exploratory research before implementation.

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Augmented Reality as a Methodology to Development of Learning in Programming

Rios

Velasco

2018

Communications in Computer and Information Science

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The New Dimension in a Calendar: The Use of Different Senses and Augmented Reality Apps

Cited by 6 publications

References 4 publications

Augmented Reality Marketing in Malaysia—Future Scenarios

Augmented Reality Marketing in Malaysia—Future Scenarios

The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model

Augmented Reality as a Methodology to Development of Learning in Programming

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