The new green marketing paradigm

Ottman, Jacquelyn

doi:10.9774/gleaf.978-1-907643-32-3_4

Cited by 61 publications

(74 citation statements)

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“…As environmental topic has become a central issue for policy makers and companies, understanding people's environmental values, behaviors, and intentions has also become increasingly important (Barber, 2010;Bazoche et al, 2008;Ottman, 2011). Previous research has shown that most responses to green practices ar e positive, but perceptions and acceptance of green hotel strategies differ.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Comparing Hungarian and Tunisian Guest Preferences for Sustainable Hotel Attributes

ÁSVÁNYI¹,

CHAKER²

2023

GTG

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The aim of the study is to identify the sustainability attributes of hotels preferred by guests and to compare the preferences of Hungarian and Tunisian hotel guests highlighting the similarities and differences. We used Q method to show which of the hotels’ sustainability practices and attributes identified in the literature are the ones that are preferred by the guests. There were two samples: 15 Hungarian and 15 Tunisian guests. Three group of opinions were formed in both cases. The essential attributes are those that have emerged as a common point in both countries' opinion groups. The elements related to the social sustainability pillar play just a small important role among sustainability practices. It is important for a sustainable hotel not only to be environmentally responsible, but also to be holistically sustainable, so it is worth incorporating social considerations, if not as an essential element. For sustainable thinking hotels, it is worth addressing the issue of sustainability and responsibility at a strategic level.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Comparing Hungarian and Tunisian Guest Preferences for Sustainable Hotel Attributes

ÁSVÁNYI¹,

CHAKER²

2023

GTG

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“…Consumers purchase green product due to the fact that they perceive them to be fresh, health, organic and of superior quality, this further helps them to perceive the environment as being green. (Ottman & Mallen, 2014). Campher (2013), posits that consumers purchase products that are eco-friendly and environmental consciousness.…”

Section: Green Product and Customer Purchase Behaviourmentioning

confidence: 99%

Green Marketing Practices and Customer Purchase Behaviour of Beverage Firms in Port Harcourt, Nigeria

Chinasa¹

2023

JEFMS

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The study examined the relationship between green marketing practices and customer purchase behavior of beverage firms in Port Harcourt, Nigeria. The population for the study comprise of customers of (12) twelve selected beverage firms in Port Harcourt. (www.businesslist.com.ng.2018). A total of one hundred and twenty (120) customers, ten (10) customers each was drawn from the selected twelve (12) beverage firms in Port Harcourt from the sample population for the study. The study also adopted the simple random sampling technique, which enable all members of the population to have equal chances of being selected in the sample.. The study adopted Pearson Product Moment Correlation Coefficient (PPMCC) and this was done with the help of SPSS software version 20.0. A total of ninety two (92) copies of questionnaires were distributed customers of beverage firms in Port Harcourt. Out of the 92 copies distributed, 83 copies were duly completed which represent 90.2%. The study revealed that there is a positive and strong relationship between green product, green price, green promotion, green place and personal and psychological factors. The study therefore concludes that there is a significant relationship between green marking practices on customer purchase behavior of beverage firms in Port Harcourt. The study further recommends , that Beverage firms in Port Harcourt should always package their products with materials that are friendly with the environment.

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“…There has been an increase of concern over environmental issues such as air quality and global warming expressed by the government, firms, and the general public alike (Ottman, 2017). Luchs et al, 2010 andMackoy et al, 1995 found that consumers claim that they are increasingly interested in products that cause less pollution, use fewer natural resources, and are less harmful to the environment.…”

Section: Current State Of Green Innovation In the Automotive Sectormentioning

confidence: 99%

Should Automotive Firms Opt Into Green Innovation?

Nakayama¹,

Yan²

2022

J Stud Res

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In recent years, increasing social, stakeholder, and regulatory pressures have pushed automotive firms to invest in green innovation in an attempt to lower their harmful effects on the environment. They may choose to either put resources into developing green initiatives or further develop their core competencies as a firm. Previous studies find positive correlation between green initiatives: green product innovation, green process innovation, green marketing, and green supply chain management with firm image, sustainable development, and financial performance. The study proposes a model to build a conceptual framework of ideal market and timing conditions when undergoing green innovation as an automotive firm as well as an application and implications of the concepts within the existing market and regulatory environment.

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The new green marketing paradigm

Cited by 61 publications

References 0 publications

Comparing Hungarian and Tunisian Guest Preferences for Sustainable Hotel Attributes

Comparing Hungarian and Tunisian Guest Preferences for Sustainable Hotel Attributes

Green Marketing Practices and Customer Purchase Behaviour of Beverage Firms in Port Harcourt, Nigeria

Should Automotive Firms Opt Into Green Innovation?

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