This article reflects on some depicted intentional acts of iconoclasm undertaken by Isis in Northern Iraq and viewed as online videos. It attempts to consider what makes these moving images compelling to audiences who share an orientation to the protection and preservation of ancient artefacts. In doing so, it prompts a reflection on their circulation as part of stories that get told about cultural heritage, and particularly the simple civilizational oppositions that get set up between ‘Western’ and ‘Islamic’ culture. Centring on the significance of the sensation of touch to practices of cultural inscription, it suggests that the Northern Iraq videos animate forms of synaesthesic material engagement that are denied by the modernist technologies of museum culture.