2001
DOI: 10.2527/2001.793634x
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The "new perception" of animal agriculture: legless cows, featherless chickens, and a need for genuine analysis.

Abstract: A growing popular literature has created a "New Perception" of animal agriculture by depicting commercial animal production as 1) detrimental to animal welfare, 2) controlled by corporate interests, 3) motivated by profit rather than by traditional animal care values, 4) causing increased world hunger, 5) producing unhealthy food, and 6) harming the environment. Agricultural organizations have often responded with public relations material promoting a very positive image of animal agriculture and denying all s… Show more

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Cited by 88 publications
(65 citation statements)
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“…Citizens are not for or against animal farming as such; they value certain aspects and criticize others simultaneously. Farmers and agricultural organizations often argue that the public is misinformed (Fraser 2001) and that a more accurate image of farming needs to be reconstituted by providing more information to the public (Holloway 2004). But people do not shape their opinion on the basis of knowledge and experiences alone; values and convictions also play an important role (Te Velde et al 2002;Tuan 1974).…”
Section: Public Perception Of Modern Farmingmentioning
confidence: 99%
“…Citizens are not for or against animal farming as such; they value certain aspects and criticize others simultaneously. Farmers and agricultural organizations often argue that the public is misinformed (Fraser 2001) and that a more accurate image of farming needs to be reconstituted by providing more information to the public (Holloway 2004). But people do not shape their opinion on the basis of knowledge and experiences alone; values and convictions also play an important role (Te Velde et al 2002;Tuan 1974).…”
Section: Public Perception Of Modern Farmingmentioning
confidence: 99%
“…The field is less scientific than claimed, because welfare was part of a social discourse actuated by emotion rather than reason before it became the subject of scientific research [1]. In response to the public outcry over Ruth Harrison's 1964 book, Animal Machines [2], the British government commissioned an investigation, chaired by F. Rogers Brambell, into the animal welfare of intensively farmed veal calves, pigs, and chickens [3].…”
Section: Introductionmentioning
confidence: 99%
“…Lay people's views are often excluded from this point of view. Yet it is often stated that the lay public should be better informed about the realities of contemporary farming in order to get livestock farming socially accepted (see Fraser, 2001;Kanis et al, 2003). As such, there is a demand for social scientists to study the social perceptions of livestock farming, often with the aim of positively influencing social acceptance of contemporary livestock farming systems.…”
Section: Collaboration Between Animal Sciences and Social Sciencesmentioning
confidence: 99%
“…Third, it has often been stated that the public lacks knowledge about (animal) farming and should be better informed about the realities of contemporary animal farming (Fraser, 2001;Holloway, 2004;Kanis et al, 2003). The general line of such arguments is that more information would make livestock farming more socially acceptable, that is, more socioculturally sustainable.…”
Section: Public Perceptions Of Livestock Farming: Quantitative Approachmentioning
confidence: 99%
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