2023
DOI: 10.1108/jtf-11-2022-0288
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The next frontier of the Internet of Behaviors: data-driven nudging in smart tourism

Abstract: PurposeThis conceptual study examines the implications of the Internet of Behaviors (IoB) for tourism stakeholders in a hyper-connected and data-driven world.Design/methodology/approachBased on nudge theory, a literature review and empirical evidence from multidisciplinary research, this study explores the implications of the IoB for smart tourism.FindingsThis study reviews the literature, presents a conceptual framework and proposes a research agenda with areas for future research.Originality/valueThe researc… Show more

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Cited by 6 publications
(2 citation statements)
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“…DMOs could also develop curational techniques to nudge tourists towards more sustainable behaviour. Human curation and AI can be linked in hybrid curation to influence tourist behaviour in situ by providing real-time cues about the supply and demand for experiences (Kwok, 2023).…”
Section: Tourism and Hospitalitymentioning
confidence: 99%
“…DMOs could also develop curational techniques to nudge tourists towards more sustainable behaviour. Human curation and AI can be linked in hybrid curation to influence tourist behaviour in situ by providing real-time cues about the supply and demand for experiences (Kwok, 2023).…”
Section: Tourism and Hospitalitymentioning
confidence: 99%
“…For example, smart sensors embedded in urban infrastructure, transportation systems, and tourist destinations enable real-time data collection, facilitating efficient crowd management, traffic optimization, and personalized recommendations for tourists (Chen 2021c;Hu 2022). Wearable devices and mobile applications equipped with IoT capabilities provide travelers with immediate access to location-based information, augmented reality guides, and interactive maps (Kwok 2023). These opportunities enhance operational efficiency for tourism companies while simultaneously improving the experience and satisfaction of travelers.…”
Section: Theoretical Perspectivesmentioning
confidence: 99%