The online marketing of Indonesian street food in Jakarta

Briliana, Vita; Deitiana, Tita; Ruswidiono, Wasisto

doi:10.1080/23311975.2021.1996215

Cited by 10 publications

(5 citation statements)

References 51 publications

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“…Culture and social media can also infl uence eating out practice. In Indonesia, eating out with family and friends has almost become a culture as numerous dining options in urban areas, from hawker street foods to fancy restaurants, are available anywhere (Anyanwu et al, 2022) Through food vlogs and social media, information spreads among populous Indonesian netizens and infl uences food purchasing behavior (Vita et al, 2021).…”

Section: Resultsmentioning

confidence: 99%

Eating Behavior of Indonesian Adults Differs by Metropolization Levels based on the 2018 Indonesian Food Barometer

Febriana,

Februhartanty,

Hanisa

et al. 2024

MGI

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Modernization leads to nutrition transition process, shifts eating behavior into a more modernized pattern that may increase the risk of non-communicable diseases (NCDs). Using the 2018 Indonesian Food Barometer (IFB) data, this study assessed the differences in eating behavior between metropolization levels among Indonesian adults. 1482 adults aged 18-64 in six provinces were involved. Eating behavior was defined by the number of eating events, food preparation, eating location, eating companion, and activity while eating. Metropolization level was defined based on the gross domestic regional product (GRDP), GRDP/capita, population size, population density, and non-agricultural worker proportion. Differences in each eating behavior dimension between metropolization levels were analyzed using the Chi-square test (p<0.05) and adjusted with sociodemographic factors using logistics regression. 83.9% of the subjects had ≤5 eating events/day and dominated by 4-5 eating events/day. 51.2% and 83.1% of the subjects cooked and ate at home frequently, indicating the practice of traditional eating. Meanwhile, the tendency towards modern dimension can be seen as the proportion of eating alone frequently and eating only less frequently were 60.3% and 67.9%, respectively. Eating behavior differed significantly (p<0.05) between metropolization levels, except for eating with company. Proportion of not cooking and eating away from home frequently increase as metropolization level increases (p<0.05) after adjusted with sociodemographic factors while eating alone and eating only showed no significant differences. Modern eating behavior tendency increases along with metropolization level. Improving living and working conditions in metropolitan areas is imperative to facilitate healthier eating behavior among the inhabitants.

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Section: Resultsmentioning

confidence: 99%

Eating Behavior of Indonesian Adults Differs by Metropolization Levels based on the 2018 Indonesian Food Barometer

Febriana,

Februhartanty,

Hanisa

et al. 2024

MGI

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“…To appeal to this group, coffee prices should be affordable, without compromising quality. The use of student discounts and collaboration with social media influencers can be effective (Vita et al, 2021). Emphasizing cleanliness and quality facilities and promoting live music events can enhance their experience, while multiple payment methods and friendly services contribute to an overall positive experience.…”

Section: The Influence Of Consumer Segments Consisting Of the Millenn...mentioning

confidence: 99%

“…To attract this segment, coffee shops should innovate brewing techniques, create enticing menus, and use social media endorsements or paid promotions (Vita et al, 2021).…”

Section: The Influence Of Consumer Segments Consisting Of the Millenn...mentioning

confidence: 99%

Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops

Muflikh,

Zamborita,

Burhani

2024

JCS

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The transformational era has given rise to a new generation that is presumed to have different preferences than the previous generation. The proliferation of coffee shops has expanded consumer alternatives for purchasing decisions. This research aims to identify and segment Millennial and Zoomer consumers based on demographic, behavioral, and psychographic characteristics in the purchase of coffee beverages at coffee shops. The research employed a non-probability sampling method, specifically judgmental sampling, with a sample size of 180 coffee shop consumers in Madiun City. The data were analyzed using descriptive statistics, independent sample t-tests, and K-means clustering. The research findings indicate that millennials and Zoomer consumers tend to be dominated by females, mostly visiting once a week for leisure and prioritizing taste quality. There are significant differences between Millennial and Zoomer consumers in terms of promotional media attributes, WiFi/power outlet availability, live music entertainment, ordering process, and payment options. Based on consumer segmentation analysis, three segments were identified: coffee enthusiasts, adventurous coffee connoisseurs, and consumers who prioritize coffee beverage quality. The managerial implications for coffee shops involve directing marketing strategies specifically towards the adventurous taste segment and emphasizing quality by prioritizing innovation and differentiation in serving high-quality coffee beverages.

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“…Food quality is considered to be the main motivation for customers to visit street food outlets Briliana et al, (2021). Food quality can be defined as having several components, such as the freshness of the ingredients, taste, consistency of quality and appearance (Mosavi and Ghaedi,2013;Rozekhi et al,2016;Noraihan et al, 2021).…”

Section: Literature Review Food Qualitymentioning

confidence: 99%

“…Customer loyalty is critical to creating a strong customer relationship with a business (Weisheng et al, 2016). Street food stalls deliver food and services to their customers in a competitive environment (Briliana et al, 2021). This means that the businesses must establish a strong customer relationship.…”

Section: Loyaltymentioning

confidence: 99%

How Indonesian Street Food Stalls Inspire Post-Pandemic Indonesian Tourism

Briliana

Prasetio

Prasastyo

2023

JMIEB

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Penelitian ini bertujuan untuk menginvestigasi pengalaman terkait warung kaki lima Indonesia di kalangan wisatawan domestik yang berkunjung ke kota-kota di Indonesia sejak pandemi COVID-19. Berkaitan dengan hal tersebut, penelitian ini dilakukan untuk menganalisis secara mendalam bagaimana kualitas makanan, harga, dan lingkungan fisik mempengaruhi kepuasan pelanggan dan meningkatkan loyalitas mereka terhadap berbagai warung jajanan kaki lima di Indonesia, khususnya sejak pandemi. Data dari total 372 responden dikumpulkan melalui kuesioner, dibagikan secara acak kepada wisatawan domestik, yang sedang berlibur atau mengunjungi beberapa daerah di Jawa dan Bali, serta membeli dan mengonsumsi masakan lokal. Analisis statistik dilakukan dengan menggunakan SMART-PLS. Temuan menunjukkan bahwa unsur kualitas makanan, harga dan lingkungan fisik mempengaruhi kepuasan, yang pada akhirnya menentukan loyalitas. Temuan penelitian ini memberikan pemahaman yang lebih baik tentang faktor-faktor yang mempengaruhi kepuasan dan loyalitas wisatawan domestik. Selain itu, mereka memberikan wawasan berharga tentang aspek penting sektor pariwisata bagi Pemerintah Indonesia. This paper aims to investigate the experiences related to Indonesia’s street food stalls among domestic tourists visiting cities in Indonesia since the COVID-19 pandemic. In this regard, this study was conducted to analyse in depth how food quality, price, and physical environment affect customer satisfaction and increase their loyalty to various Indonesian street food stalls, especially since the pandemic. Data from a total of 372 respondents were gathered through self-administered questionnaires, which were randomly distributed to domestic tourists, who were vacationing or visiting several areas in Java and Bali, and bought and consumed local cuisine. Statistical analysis was done using smart-PLS. The findings indicate that the elements of food quality, price and physical environment affect satisfaction, which ultimately determines loyalty. The findings of this study provide a greater understanding of the factors that affect the satisfaction and loyalty of domestic tourists. In addition, they provide valuable insight into a significant aspect of the tourism sector for the Government of Indonesia.

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The online marketing of Indonesian street food in Jakarta

Cited by 10 publications

References 51 publications

Eating Behavior of Indonesian Adults Differs by Metropolization Levels based on the 2018 Indonesian Food Barometer

Eating Behavior of Indonesian Adults Differs by Metropolization Levels based on the 2018 Indonesian Food Barometer

Purchasing Decisions and Consumer Preferences of Millennials and Zoomers at Coffee Shops

How Indonesian Street Food Stalls Inspire Post-Pandemic Indonesian Tourism

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