The Opportunities and Challenges of Tesla’s Entry into Chinese Market

Dai, Xiaoke; Zhang, Haoyang

doi:10.2991/aebmr.k.220405.138

Cited by 4 publications

(5 citation statements)

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“…Tesla's entry into China wasn't without challenges. Regulatory barriers and import tariffs presented substantial barriers, with prices for Tesla being up to 63% higher in China due to tariffs and transportation costs than they would be in the United States due to these differences; moreover, local electric vehicle (EV) manufacturers such as BYD, NIO and Xiaopeng were better attuned to local preferences due to being domestic brands [10].…”

Section: Strategies In Chinamentioning

confidence: 99%

“…By 2021, they had opened 139 experience stores covering 296 cities in 34 provinces; most were situated in developed cities targeting residents with higher economic levels and advanced consciousness for a seamless entry. Furthermore, supported by government policies promoting new energy vehicles, their sales in this market accounted for 29.6% of their global sales [10].…”

Section: Strategies In Chinamentioning

confidence: 99%

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Tesla's Product Improvement Strategies in the Electric Vehicle Market

Li,

Na,

Nan

et al. 2024

AEMPS

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Background: The electric vehicle (EV) market has experienced significant growth in recent years, driven by global efforts towards sustainable transportation. Among the prominent players in this market, Tesla stands out as an innovative force. This research paper aims to comprehensively analyze Tesla's strategies for enhancing its products and maintaining a competitive edge in the EV industry. Problem Definition: This paper addresses several key research questions, including how Tesla's commitment to product improvement provides a competitive advantage over traditional gasoline-powered vehicles, what are the mechanisms enabling Tesla to sustain its product advantage in the evolving EV market, and how Tesla adapts its product offerings to diverse regional market dynamics. Methodology/Results: We employ a case study methodology to examine Tesla's product enhancement strategies across different markets and scenarios. Our analysis reveals that Tesla has made significant advancements in battery technology, engine efficiency, intelligent driving features, user experience, and cost-effectiveness. These improvements have given Tesla a distinct edge over traditional vehicles, offering better range, performance, and lower total cost of ownership.

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Section: Strategies In Chinamentioning

confidence: 99%

Section: Strategies In Chinamentioning

confidence: 99%

Tesla's Product Improvement Strategies in the Electric Vehicle Market

Li,

Na,

Nan

et al. 2024

AEMPS

View full text Add to dashboard Cite

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“…Currently, Tesla's primary business is the production, manufacturing, and sales of high-performance pure electric vehicles, solar power generation, and energy storage products. There are three stages to Tesla's development [1].…”

Section: Case Descriptionmentioning

confidence: 99%

Research on Opportunity Analysis and Competitive Strategy of Tesla in Exploring China's New Energy Vehicle Market: Based on PEST and SWOT models

Ma¹,

Meng²

2023

BCPBM

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New energy vehicles are one of the hottest topics today. As the international energy supply continues to be tight, the price of crude oil continues to rise and the global call for environmental protection grows louder, more and more attention is being paid to the technological development and industrialization of new energy vehicles. The rapid development of new energy vehicles has brought about significant changes to the world's transportation landscape. Over the past period, Tesla has adopted the right strategy and the global market and the Chinese market have both shown good development. This paper takes Tesla as an example and analyses its opportunities and competitive strategies for developing the new energy vehicle market in China. Secondly, the PEST and SWOT model data are analyzed. The results find that Tesla has both strengths and weaknesses in the Chinese market and that improvements are needed in some specific areas to complement its strengths and weaknesses.

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“…As a result, it was an excellent opportunity for Tesla to make a first impression on Chinese consumers and to introduce itself to the local market. After capturing the attention of Chinese consumers, Tesla has steadily increased its physical presence by opening multiple stores and service centres in developed cities such as Beijing, Shanghai, and Chengdu [8]. In addition, Tesla has added large and futuristic showrooms designed to be interactive with touch screens in the stores to bring an innovative VR experience for Chinese consumers.…”

Section: Placementmentioning

confidence: 99%

The 4P’s of Marketing Mix Analysis: The Uniqueness of Tesla’s Strategic Marketing Tactics in China

Zhang

2023

Advances in Economics, Business and Management Research

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This paper examines Tesla's distinct marketing strategies in China from the perspectives of the marketing mix's four Ps (Product, Price, Placement, and Promotion). To begin with, Tesla employs a product adaptation and differentiation strategy to make its products more competitive and advantageous when compared to existing domestic competitors. Additionally, Tesla has expanded rapidly in China by opening physical stores and service centers with futuristic characteristics across the country to stimulate sales of its products. Moreover, there are two types of strategic tactics for pricing in the 4Ps of the marketing mix, including price-cutting strategy and charm pricing strategy. These two marketing strategies help Tesla to stimulate hesitated consumers to have a purchasing behavior. Ultimately, Tesla's promotional strategy focuses on digital marketing to strengthen its brand image and engage with consumers in the local market. Overall, through the marketing mix analysis of Tesla, the contribution of this paper is to emphasize the significance of the 4P of marketing mix in launching a new product in a foreign market.

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The Opportunities and Challenges of Tesla’s Entry into Chinese Market

Cited by 4 publications

References 0 publications

Tesla's Product Improvement Strategies in the Electric Vehicle Market

Tesla's Product Improvement Strategies in the Electric Vehicle Market

Research on Opportunity Analysis and Competitive Strategy of Tesla in Exploring China's New Energy Vehicle Market: Based on PEST and SWOT models

The 4P’s of Marketing Mix Analysis: The Uniqueness of Tesla’s Strategic Marketing Tactics in China

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