Many practitioners and researchers have implemented robust design and tolerance design as quality improvement and process optimization tools for more than two decades. Robust design is an enhanced process/product design methodology for determining the best settings of control factors while minimizing process bias and variability. Tolerance design is aimed at determining the best tolerance limits for minimizing the total cost incurred by both the customer and manufacturer by balancing quality loss due to variations in product performance and the cost of controlling these variations. Although robust design and tolerance design have received much attention from researchers and practitioners, there is ample room for improvement. First, most researchers consider robust design and tolerance design as separate research fields. Second, most research work is based on a single quality characteristic. The primary goal of this paper is to integrate a sequential robust design-tolerance design optimization procedure within a bi-objective paradigm, which, the authors believe, is the first attempt in the robust design and tolerance design literature. Models are proposed and numerical examples along with sensitivity analysis are performed for verification purposes.