This study aims to develop practice guidelines for the preparation of local regulations promoting sustainable tourism planning for the area located at the entrance to the Tatra National Park, Poland. Included in the study was a set of tourism activities put forward by the local community. These activities were divided into two priorities: sustainable tourist activities (hiking and walking, cycling, horseback riding) and investments that would have an environmental impact (downhill skiing, recreational infrastructure, commerce, catering). The analysis criteria covered the tourist attractiveness of the area and its suitability for a given activity (benefit), as well as requirements concerning the protection of nature, topographical relief, landscape, and traditional land use (cost). These criteria were evaluated using the Analytic Hierarchy Process (AHP) and summarized using the Weighted Linear Combination (WLC). The results showed the high attractiveness of the area for both priorities. However, due to the area's unique nature, investments having an environmental impact must be limited to the vicinity of the existing built-up areas. The use of MCDA supports decision-making at the local scale, significantly enhances the transparency of the results, and facilitates communication with local communities. The comparison with the current local law provisions showed the shortcomings of the methods used to date when preparing planning instruments.