The original WWW: Web lessons from the early days of radio

Hanson, Ward

doi:10.1002/(sici)1520-6653(199822)12:3<46::aid-dir5>3.0.co;2-i

Cited by 15 publications

(6 citation statements)

References 5 publications

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“…Community Learning may be just another educational technology initiative that fails to live up to its predictions (Hanson, 1998;Gumport and Chun, 1999;Dunn, 2000;Wang and Reeves, 2003 A promising area for enhancing effectiveness, with both applied and academic value, is types of interaction in online education. A meta-analysis of about one thousand articles found that increasing any of three interaction types -student with teacher (ST), student with student (SS) and student with content (SC) -showed a positive relationship with student performance (Bernard et al, 2009).…”

Section: Conclusion and Future Researchmentioning

confidence: 99%

“…For millennia, pundits predicted that technology – writing, the printing press, telegraphy, radios, telephones, film, television, mobile phones and the internet – would change education forever. Their sanguine predictions usually fell short (Hanson, 1998; Gumport and Chun, 1999; Dunn, 2000; Wang and Reeves, 2003). Radio, for example, failed to end war, bring universal culture and revolutionize education (Hanson, 1998).…”

Section: Introductionmentioning

confidence: 99%

“…Their sanguine predictions usually fell short (Hanson, 1998; Gumport and Chun, 1999; Dunn, 2000; Wang and Reeves, 2003). Radio, for example, failed to end war, bring universal culture and revolutionize education (Hanson, 1998). Similar to other movements that sit between revolution and fashionable trend, the internet “may in the end drastically disappoint, rendered a victim of unrealistic expectations” (Gumport and Chun, 1999, p. 4).…”

Section: Introductionmentioning

confidence: 99%

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LMS teaching versus Community Learning: a call for the latter

Murphy

2012

Asia Pacific Journal of Marketing and Logistics

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Purpose -Unlike Sisyphus -condemned by Zeus to an eternity of perpetually rolling a massive boulder uphill only for the boulder to roll back down -universities, students and academics seem destined to educational technology experiences ranging from futile and frustrating to effective and engaging. As technology evolves, related costs, applications, interoperability and purposes evolveas do the students. The purpose of this paper is to propose two contrasting ideologies of technology-mediated education, LMS teaching and Community Learning, to question the inexorable march towards the former. Design/methodology/approach -The approach used is a literature review and case study. Findings -Most traditional universities would embrace a Community Learning ideology, yet many of these same universities practice LMS teaching. This paper draws on the literature to contrast these two technology-mediated learning ideologies, and argue for Community Learning. These contrary ideologies help administrators and academics reflect upon, and then align institutional ideologies with their educational pedagogy and technology. The paper includes a short case study to illustrate aspects of Community Learning, a few simple ideas for shifting towards Community Learning and future research avenues. Originality/value -This paper answers calls for critical discourse of effective educational technology use, particularly LMS technology, and adds to a nascent research field that uses ideologies to help explain technology consumption. In addition, this is one of a few papers that reviews social media as a learning management system.

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Section: Conclusion and Future Researchmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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LMS teaching versus Community Learning: a call for the latter

Murphy

2012

Asia Pacific Journal of Marketing and Logistics

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“…There is acceptance of the Internet as a new communications channel, similar to television or radio (Hanson 1998;Hochhauser 2000;Wells et al 2000). Key characteristics of the media have been identified.…”

Section: Integrated Marketing Communication (Imc)mentioning

confidence: 99%

Internet Marketing Communications: Interactivity and Integration

Lawton

Gregor

2003

Seeking Success in E-Business

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Abstract:This paper reports exploratory research into the role of the Internet in marketing communications and the conceptualisation of integration and interactivity in this context. Three mini case studies of large companies in the fast moving consumer good industry illustrate the application of frameworks developed for the understanding of integration and interactivity. The case studies show uncertainty about the value of the Internet as a communications channel and the use of interactive tools. The more advanced companies exhibit greater integration of communication tools, across marketing functions and across media. The interactive tools/goals framework developed shows how the more advanced companies also use interactive tools that address a wider range of human motivational goals. This framework suggests how opportunities for value-adding through interactive tools can be identified, giving a basis for further work.

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“…Many of the features associated with the Internet have appeared before in the context of technologies such as the electric telegraph (Standage, 1998) and radio (Hanson, 1998;Hanson, 2000). Ethnographers such as Venkatesh (1985) have long studied people's everyday use of technology in the home.…”

Section: How Important Is the Internet In Marketing?mentioning

confidence: 99%