2011
DOI: 10.1177/1468797611431502
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The Othering of Food in Touristic Eatertainment: A Netnography

Abstract: Adjectives such as ‘scary’, ‘yucky’ and ‘bizarre’, used in connection with food in touristic experience, illustrate tourists’ propensity to ‘Other’. In this paper, I use netnographic tourist reviews of two cultural restaurants to explore tourists’ self-interpretation of the Other as represented in food. The findings are organized under four themes, namely, ‘scary, unusual food’, ‘eating the authentic Other’ and ‘the reassurance in mixing familiar with unfamiliar’. It is recommended that future research on food… Show more

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Cited by 106 publications
(71 citation statements)
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References 75 publications
(91 reference statements)
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“…Similar online data collection techniques, conceptualised as 'netnography' (Kozinets, 2002), have been discussed and applied in various studies including some within the leisure field, for example Beavenab & Laws (2007), Mkono (2011Mkono ( , 2012Mkono ( , 2013aMkono ( , 2013b, and Stebbins (2010). Some of the advantages of applying netnography are that it is often less resource intensive, more naturalistic and more unobtrusive than other offline methods (Kozinets, 2002).…”
Section: Study Methodsmentioning
confidence: 99%
“…Similar online data collection techniques, conceptualised as 'netnography' (Kozinets, 2002), have been discussed and applied in various studies including some within the leisure field, for example Beavenab & Laws (2007), Mkono (2011Mkono ( , 2012Mkono ( , 2013aMkono ( , 2013b, and Stebbins (2010). Some of the advantages of applying netnography are that it is often less resource intensive, more naturalistic and more unobtrusive than other offline methods (Kozinets, 2002).…”
Section: Study Methodsmentioning
confidence: 99%
“…The lead author did not actively participate in the online forum from which data is gathered, rather forum conversations were continuously studied, and 53 statements concerning the role of the senses during interrail travel were collected and analysed through a thematic analysis of recurrent themes (Beaven & Laws, 2007;Mkono, 2011). Through this process the data was organised around three themes relating to interrailers' accounts of rhythms, sounds and temperatures.…”
Section: Of the Interrail Facebookmentioning
confidence: 99%
“…Mkono established that many small and medium tourism service providers have not yet fully appreciated online platforms as sources of feedback for their businesses. As such, their voices are silent online, resulting in customer complaints and comments going unanswered [72] As shown in Figure 2, the results of the survey indicate that the majority of tourism business organisations situated along the Maluti Route focus on promoting economic viability more than cultural and legislation related criteria.…”
Section: Effective Sustainable Managementmentioning
confidence: 90%
“…We also used tourists' comments on TripAdvisor to validate the responses from business operators, especially where indicators had a link with the way tourists complaints were handled. Mkono extensively used the same method in assessing tourist views about authenticity food related entertainment/ 'eatertainment' [66].…”
Section: Study Areamentioning
confidence: 99%