“…In spite of the popularity of internationalization in retailing, research has provided evidence that failures in international ventures are not uncommon (Burt, Dawson, & Sparks, 2003, 2004Burt, Mellahi, Jackson, & Sparks, 2002;Gandolfi & Strach, 2009), resulting in economic or financial failure and eventual shutdown of operations in a particular market. In this regard, while research focuses on the geographical dimension of internationalization and the degree of adaptation to local market conditions (Burt, Davies, Dawson, & Sparks, 2008), little attention has been paid to the impact of retail internationalization intensity on firm results.…”