“…While it might seem surprising that this difference exists among non-smokers, our findings are consistent with ERP (Bloom, Potts, Evans, & Drobes, 2013; McDonough & Warren, 2001), fMRI (Vollstädt-Klein et al, 2011), and reaction time studies (Oliver & Drobes, 2012) that found attentional bias toward CIG compared to neutral images among non-smokers. One reason for this universal bias could be that the cigarette cues were less complex visual stimuli than the neutral stimuli (i.e., all of cigarette pictures contained a cigarette, while the neutral pictures were of varying content), but other work suggests that LPPs to picture stimuli are sensitive to motivational relevance but not stimulus complexity (Bradley, Hamby, Löw, & Lang, 2007; Franken, Van Strien, Bocanegra, & Huijding, 2011). Another reason could be that cigarette stimuli were primed because of experimental demand effects (i.e., participants were all recruited into a study advertised as being smoking-related).…”