Let P be a set of nodes in a wireless network, where each node is modeled as a point in the plane, and let s ∈ P be a given source node. Each node p can transmit information to all other nodes within unit distance, provided p is activated. The (homogeneous) broadcast problem is to activate a minimum number of nodes such that in the resulting directed communication graph, the source s can reach any other node. We study the complexity of the regular and the hop-bounded version of the problem-in the latter s must be able to reach every node within a specified number of hops-where we also consider how the complexity depends on the width w of the strip. We prove the following two lower bounds. First, we show that the regular version of the problem is W[1]-complete when parameterized by the solution size k. More precisely, we show that the problem does not admit an algorithm with running time f (k)n o(√ k) , unless ETH fails. The construction can also be used to show an f (w)n Ω(w) lower bound when we parameterize by the strip width w. Second, we prove that the hop-bounded version of the problem is NP-hard in strips of width 40. These results complement the algorithmic results in a companion paper (de Berg et al. in Algorithmica, submitted).