A new, tractable model of the stock price due to Heyde (1999) (see also Heyde and Leonenko, 2005) is elaborated here and used for asset price movement. The model is driven by a Brownian motion, which has a "fractal clock" rather than a calendar clock. We incorporate the Student's t-distribution, and a special dependence structure is introduced through the construction of this fractal time. The Student model described has desired features supported by real financial data.