A Google search using the phrase "insult Mugabe" generates heaps of pages of news stories about arrests, trials, and incarcerations of people who (are alleged to) have insulted Zimbabwe's former president, Robert Mugabe, during his reign. Epithets used in such "insults" range from the light humored such as "Bob and the Wailers" and "Mugarbage" to the mortifying such as "Chikwambo" (a goblin). Although there are many instances of endearing monikers used in reference to Mugabe, the widespread use of "insulting" epithets points to a clear show of distaste of not merely the person of Mugabe but also his rule and politics. Although in the past, many ordinary citizens and politicians have faced arrest for using negative monikers in reference to Mugabe, many still found ways to use the epithets and nicknames as comments on his presidency. This subtle form of political participation was made easier by the explosion of virtual social networks and Internet connectivity, especially through the latest technology of smart phones, tablets, and laptops. Censoring or criticizing Mugabe through such online platforms was difficult to monitor, thus creating favorable conditions for the flourishing of almost unsurveillable communities in which Mugabe could be publicly criticized and even verbally insulted in the relatively safe confines of pseudonyms and other forms of identity concealments. But what do the insults and nicknames tell us about the state of political contestation in contemporary Zimbabwe? This article attempts to answer this question through a critical discourse analysis (CDA) approach that targets insights about the political relationship between the ruled and the ruler, which can be inferred from the semantic, yet aesthetic, textures of the epithets. The article reads the names, nicknames, and instances of name-calling Mugabe in various social media as forms of utterances and, therefore, as products of psychopolitical acts of self-expression and power negotiation. My interest is in the potential role of 774099S GOXXX10.