The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

Gutiérrez, Sonia San Martín; Jiménez, Nadia; Camarero, Carmen; San-José, Rebeca

doi:10.4067/s0718-18762020000200105

Cited by 19 publications

(22 citation statements)

References 77 publications

(162 reference statements)

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“…Aydın [45] surveyed 269 individuals in Turkey and found that openness among participants was positively associated with hedonic (pleasure-driven) and utilitarian (task-oriented) motivations, which were positively associated with social commerce adoption. San-Martin et al [49] conducted a survey with 366 Spanish game app players. The researchers proposed that openness was positively related to gaming self-efficacy (which was then related to online shopping self-efficacy and the intention to purchase online).…”

Section: The Influence Of the Big Five On Channel Choicementioning

confidence: 99%

“…The researchers also concluded that trust and perceived usefulness partially mediated the effects of neuroticism on mobile commerce behavioral intentions. San-Martin et al [49] revealed that neuroticism negatively influenced gaming self-efficacy which, in turn, was positively related to online shopping self-efficacy, as well as the intention to purchase game-related products online. Piroth et al [30] hypothesized that neuroticism is related to the customer's attitude towards online grocery shopping, which should influence online grocery shopping adoption; however, neuroticism was not found to be related to attitudes toward online grocery shopping.…”

Section: The Influence Of the Big Five On Channel Choicementioning

confidence: 99%

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Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

Hermes

Riedl

2021

JTAER

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Consumers can choose to buy products through various retail channels (e.g., online or in-store), resulting in a need for retailers to provide a well-integrated shopping experience. However, individual factors, such as a customer’s personality, can influence how a channel is perceived and, as such, can alter their subsequent behavior. Thus, it is critical for retailers to better understand personality-related influences and how these can affect a customer’s purchase channel decision. Against this background, the purpose of this structured review is to analyze the extant literature on the influences of personality traits on purchasing channel decisions. After extensive initial screening, 24 papers published in 2003–2021 were included in the analysis and synthesis phase of this literature review. The results show how personality traits (including Big Five factors and more fine-grained factors like playfulness) influence the choice of retail purchasing channels. Among other results, we find that online shopping intentions have been studied most as an outcome variable and that, in contrast to people high in openness to experience, people high in agreeableness are less likely to shop online. While we synthesize findings in the domains of mobile commerce, social commerce, mall shopping, and augmented and virtual reality as well, little research has compared the effects of personality traits on multiple channels. Based on our findings, we discuss managerial implications as well as directions for future research which are described in the form of a research agenda.

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Section: The Influence Of the Big Five On Channel Choicementioning

confidence: 99%

Section: The Influence Of the Big Five On Channel Choicementioning

confidence: 99%

Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

Hermes

Riedl

2021

JTAER

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“…Hsu et al [44] reported that users' self-efficacy of knowledge sharing positively affected users' expectation recognition, indicating that internet users will progressively master complex tasks. Self-efficacy is not only associated with the skills one masters but also with one's confidence in using them [45,46]. Overall, users with low levels of self-efficacy are less likely to use and engage in social media-related behaviors and activities than people with higher levels of self-efficacy.…”

Section: Self-efficacymentioning

confidence: 99%

“…If live-streaming users attempt to win the favor of anchors and other users on the live-streaming platform, they may be then buy additional supplements and items. Accordingly, self-efficacy is one of the ways to fulfill this goal [46]. Studies demonstrated that network and computer self-efficacy were important indicators in the prediction of online shopping [62].…”

Section: The Mediating Effect Of Self-efficacymentioning

confidence: 99%

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Gong

et al. 2020

Sustainability

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The sensory upgrading facilitated by live platforms, such as YouTube Live, Twitch, and Periscope, can facilitate much better interactions and understanding between a product, its brand, and the user. The question of how to enhance sustainable marketing effects using exterior design is currently a major topic in the live streaming marketing sector. The effect of the exterior design of a live platform on the impulse purchases of its consumers has rarely been discussed by academic research. Accordingly, based on the theory of self-determination, this study explored the direct effects of exterior design, self-efficacy, psychological ownership, and impulse buying by using multiple linear regression, and examined the indirect effects of these variables using the structural equation model. In this study, 534 samples were collected from live consumers, and our hypotheses were verified by employing hierarchical regression. As revealed from the results obtained, the self-efficacy and psychological ownership exhibited by consumers exerted synchronous and chain mediating effects on the relationships between the exterior design of the platform and consumer impulse buying. To enhance this marketing effect, live platforms should focus on designing pleasant exterior clues, creating a better psychological atmosphere, and the enhancement of consumers' self-efficacy.Sustainability 2020, 12, 2406 2 of 16 real-time games, special events, and behind-the-scenes tours [4,5]. The live streamer, acting as the content creator of the streaming platform, is capable of uploading real-time video and audio (e.g., video games, talent shows, and daily life records) to satisfy the diversified needs of users [6]. In other words, flattened, equal, and real-time communication can be achieved between users and the live streamer through the live platform, as well as among users, thereby narrowing the distance between companies and individuals.The growing popularity of live platforms has also had certain effects on the existing marketing methods and user buying behavior of companies [7]. Data show that in 2017, 48 percent of internet users in the USA watched live streaming at least once a week [8]. As suggested by a report from the China Internet Information Center, the number of live streaming users in mainland China reached a total of 433 million in June 2019, making up 50.7% of China's entire internet population. With such a considerable number of users, live platforms have started reshaping marketing channels and enhancing marketing effects. The global live streaming market was predicted to expand from US$30.29 billion in 2016 to US$70.05 billion by 2021 [9]. During the "618" period in 2019, Taobao's live streaming led to commodity sales worth CNY13 billion. Compared with the conventional marketing channels, live platforms have a more thorough impact on consumers' purchasing behavior. Thus, since live streaming is such a novel and powerful marketing tool, the questions of whether consumers engage in impulse buying after being exposed to live streami...

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“…Today's society is increasingly focused on technology and therefore people are progressively more dependent on it, particularly with regards to the Internet [1,2]. Mobile phones and different technological devices have made the world of video games and online shopping more accessible to everyone, making markets even more desirable and broad than before [3].…”

Section: Introductionmentioning

confidence: 99%

Internet Addiction in the Web of Science Database: A Review of the Literature with Scientific Mapping

Moreno-Guerrero

García

Belmonte

et al. 2020

IJERPH

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Information and communication technologies (ICT) is a major element of today’s society with great potential that can offer both advantages and disadvantages. Addiction to the Internet and social networks is a growing problem in all age groups. Education is the context in which to work and train in the correct use of these media. The objective of the study focuses on knowing the scientific production and the performance of the concepts “addiction” and “internet” (ADIN). A bibliometric methodology complemented with the scientific mapping technique was followed. Different processes related to the quantification, analysis, evaluation, and estimation of scientific documents were carried out. The literature was analyzed by specific programs such as SciMAT, Analyze Results, and Creation Citation Report. The unit of analysis was specified in 5644 scientific publications extracted from Web of Science (WoS), belonging to the period of years between 1996 and 2019. The results showed that the evolution in the study of the addiction to the Internet is constant and continuous, with articles in English being the most used means to present the information on the part of the investigators. In addition, the subject of study was based on time, given that the coincidence of key words between the periods analyzed was high. In conclusion, the importance of promoting healthy living habits that include responsible use of the Internet are discussed.

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The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

Cited by 19 publications

References 77 publications

Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

The Effects of Live Platform Exterior Design on Sustainable Impulse Buying: Exploring the Mechanisms of Self-Efficacy and Psychological Ownership

Internet Addiction in the Web of Science Database: A Review of the Literature with Scientific Mapping

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