2020
DOI: 10.1177/1742766520923008
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The path to WeChat: How Tencent’s culture shaped the most popular Chinese app, 1998–2011

Abstract: This article contributes to the literature on WeChat, providing a historical perspective on the long-lasting culture of its mother company, Tencent. Through a corpus of primary and secondary sources, the article retraces four constitutive choices which characterized Tencent’s culture from 1998, when the company was founded, to 2011, when the first version of WeChat was launched. We argue that Tencent’s market strategy has always been based on four principles: mobility, media convergence, gaming/youth culture a… Show more

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Cited by 20 publications
(17 citation statements)
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“…The theory of cultural affordances does not directly provide the explanations, but instead can be used as a tool to delineate the interactive patterns among WeChat, users, and Chinese culture. Equally important, prior studies show that Chinese cultural attributes are inherent in the design of WeChat [46,62]. Due to the limitation of resources, we did not include WeChat designers as part of the research but are seeking access in the future.…”
Section: Discussionmentioning
confidence: 99%
“…The theory of cultural affordances does not directly provide the explanations, but instead can be used as a tool to delineate the interactive patterns among WeChat, users, and Chinese culture. Equally important, prior studies show that Chinese cultural attributes are inherent in the design of WeChat [46,62]. Due to the limitation of resources, we did not include WeChat designers as part of the research but are seeking access in the future.…”
Section: Discussionmentioning
confidence: 99%
“…Game for Peace TM was selected as the study context because it is one of the most widely adopted mobile social games in China (Fang et al , 2019). Game for Peace TM is operated by Tencent, China's largest social networking company (Negro et al , 2020; Zhao and Lin, 2021). The popularity of Game for Peace TM allowed for the collection of a large sample.…”
Section: Methodsmentioning
confidence: 99%
“…This design shows "the cultural attribute of respect for authority" [91, p. 6]. Negro, Balbi, and Bory [63] contend that WeChat's funding company TenCent has a long-termed essential strategy called "Sinicization (Zhongguohua)", which means ways of providing new products with roles and meanings that are inspired by Chinese cultures (p.11). Like other products of Tencent, WeChat "undergoes a process of Sinicization, ….…”
Section: Cultural Affordances Of Technologymentioning
confidence: 99%
“…Like other products of Tencent, WeChat "undergoes a process of Sinicization, …. one of the most emblematic recent cases is the success of red envelope" [63].…”
Section: Cultural Affordances Of Technologymentioning
confidence: 99%