“…Retail merchandise planning involves not only the physical environment in which shopping will occur, but also the layout of fixtures (e.g., rack, shelf, table, cash register), and the selection and placement of merchandise on the fixtures for retail sale (Tarlton & LaBrecque, 1993) all of which are intended to create an aesthetically pleasing and buying-conducive atmosphere. Aesthetic factors include such things as lighting (Morin, 1998), music (Marsh, 1999), product information displays and visuals (Hill, King, & Cohen, 1996), paint color and furnishings (Reda, 1995), and fixture and product placement (Troy, 1997;Tyreman & Walton, 1998).…”