The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

Park, Yeonseo; Ko, Eunju; Do, Boram

doi:10.1108/apjml-11-2022-0945

Cited by 39 publications

(2 citation statements)

References 69 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…When Ma & Chen (2023) and Park et al (2023) analyzed consumers' purchase intention, they found that when the external environment affects consumers' purchase intention, perceived value will act as a mediating response.…”

Section: Customer Experience and Purchase Intentionmentioning

confidence: 99%

The Relationship Among Store Image, Perceived Price, Perceived Value and Customer Experience on Purchase Intention (The Case of Traditional Retail Stores, Phranakhon Si Ayutthaya Province, Thailand)

Chen

2024

EUrASEANs

View full text Add to dashboard Cite

As retail competition intensifies and technological advancements drive the growth of e-commerce, traditional grocery stores in Thailand face significant challenges. This study aims to understand consumers' purchasing intentions toward traditional grocery stores with the goal of extending their operational lifespan. The research explores the correlations between store image, customer experience, perceived price, perceived value, and purchase intention. The study distributed questionnaires to a sample of traditional grocery stores in Phra Nakhon Si Ayutthaya, collected 226 valid responses, and analyzed them using SPSS software for regression analyses. The study's results indicate those consumers' perceptions of store image, perceived price, customer experience, and perceived value have a positive influence on their purchase intentions towards traditional grocery stores. Additionally, perceived value acts as a partial mediator in the relationship between the aforementioned variables and purchase intention. This suggests that consumers assess traditional grocery stores comprehensively, taking into account various factors, both positive and negative, which ultimately indirectly affect their purchase intentions.

show abstract

Section: Customer Experience and Purchase Intentionmentioning

confidence: 99%

The Relationship Among Store Image, Perceived Price, Perceived Value and Customer Experience on Purchase Intention (The Case of Traditional Retail Stores, Phranakhon Si Ayutthaya Province, Thailand)

Chen

2024

EUrASEANs

View full text Add to dashboard Cite

show abstract

“…Metaverse has the potential to drastically alter the user experience and empower consumers (Wongkitrungrueng & Suprawan, 2023). Factors such as vividness, telepresence, interactivity, informativeness and flow enhance the user experience in the metaverse (Barta et al, 2023; Haikel‐Elsabeh, 2023; Kim, 2021; Park et al, 2023; Patil & Pramod, 2023). The feeling of presence and realism are also widely agreed‐upon attributes of the metaverse (Kim et al, 2023; Oh et al, 2023; Zhang et al, 2022).…”

Section: Metaverse: Concept and Componentsmentioning

confidence: 99%

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Adhini,

Prasad

2024

Int J Consumer Studies

View full text Add to dashboard Cite

Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption of the metaverse. This study analyses the perceptions and drivers influencing the behavioural intention to use the metaverse among Generation Z and millennials by employing a sequential mixed‐methods approach. In the first stage of the study, in‐depth expert interviews were conducted (n = 20), and the subsequent stage featured a countrywide survey (n = 1253). The outcomes of this study indicate that perceived usefulness, personal innovativeness, perceived enjoyment, facilitating conditions, telepresence, social presence, trust, and regulatory support influence attitudes and behavioural intentions towards the metaverse. The findings also reveal a significant difference in the strength of a few relationships across age, gender, and income levels, shedding light on the crucial factors for organisations seeking to position themselves strategically among various demographic groups. This study significantly contributes to the existing knowledge on emerging optimistic and pessimistic perceptions and factors affecting the adoption of the metaverse. By harnessing these outcomes, organisations can enhance the development and promotion of metaverse experiences.

show abstract

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience

Mansoor,

Rahman,

Bowden

2024

J of Consumer Behaviour

View full text Add to dashboard Cite

The promise of the metaverse as a collective, virtual, and shared social space is revolutionizing digital retail. This study provides groundbreaking insights into customer experience in immersive metaverse environments, as well as into how these experiences on metaverse platforms influence customers' real‐world consumption behaviors. Drawing upon data from metaverse platform users in the US, this study identifies the specific antecedents of a positive customer experience on metaverse platforms, including the role of social presence and trialability. Further, it demonstrates the potential for purchase spillovers from the metaverse to traditional retail channels, extending the omnichannel retail literature. In addition, it examines how early‐stage versus long‐term users of the metaverse shape users' intentions to revisit metaverse platforms. Based on our results, we offer a comprehensive model of customers' metaverse behaviors, which may be used to predict and enhance customers' purchase intentions across channels. Our results also demonstrate that the metaverse is not merely a parallel digital retail channel but instead an influential extension of the customers' real‐world consumption. From a managerial perspective, we offer metaverse operators and retail brand managers insights into how an engaging and immersive customer experience in the metaverse can be developed to support metaverse platform growth, and targeted brand strategies that translate into real‐world gain for both the brand and the customer. The findings suggest that metaverse platforms must deliver customer experiences at a very high level to prevent stagnation in metaverse usage intentions; therefore, managers can confidently continue investing in relevant strategies to fuel metaverse platform growth.

show abstract

The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms

Cited by 39 publications

References 69 publications

The Relationship Among Store Image, Perceived Price, Perceived Value and Customer Experience on Purchase Intention (The Case of Traditional Retail Stores, Phranakhon Si Ayutthaya Province, Thailand)

The Relationship Among Store Image, Perceived Price, Perceived Value and Customer Experience on Purchase Intention (The Case of Traditional Retail Stores, Phranakhon Si Ayutthaya Province, Thailand)

Perceptions and drivers of the metaverse adoption: A mixed‐methods study

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience

Contact Info

Product

Resources

About