The perception of corporate social responsibility and employee engagement: Examining the underlying mechanism

Abstract

Despite the claims that corporate social responsibility (CSR) plays a vital role in employee behavior, the empirical support of these claims is limited especially in the Pakistani context. Thus, this paper aims to fill this gap by investigating the relationship between employees' perception of CSR and employee engagement (EE) in Pakistan. In addition, the present research also looks at the role of gender differences in terms of CSR perception and EE. The data were collected from employees working in different industries of Pakistan, such as manufacturing, banking, electronics, and oil and gas. Structural equation modeling technique was used to test the hypothesized relationships. The results revealed a significant positive impact of CSR perception on EE. Furthermore, the moderation effect of gender on the CSR‐EE relationship was investigated. The empirical evidence showed a stronger relationship between CSR and women than men. The current study attests the importance of CSR in nurturing employees' positive work behavior. This research suggests the incorporation of CSR in a business to the maximum possible capacity.

Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators

“…These initiatives meet their meaningful existence needs and make life more meaningful (Rupp, Ganapathi, Aguilera, & Williams, 2006). Beyond companies in hospitality industry, companies in other service industries like banking (Farrukh, Sajid, Lee, & Shahzad, 2020), food (Glavas & Kelley, 2014), entertainment (Youn et al, 2018) of which employee attitude and behaviors are highly critical to reach business goals, CSR practices could provide strategic competitive advantage in long term.…”

Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company Identification: Exploring Sequential Mediation Mechanism

“…To measure the reliability and validity of the instrument and to test the hypotheses, WarpPLS 6 [64] is used in this study. Partial least structure equation modeling (PLS-SEM) is a variance-based approach that uses total variance to estimate the parameters and its consistent with the studies [65][66][67]. PLS-SEM is preferred in this study due to the following reasons, as explained by Hair et al [68].…”

The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices

“…Additionally, some experts have highlighted the influence of corporate social responsibility on the distinct consumer domain over the past few years (S. B. Choi et al, ; Hur, Kim, & Kim, ; Jones III et al, ; Lerro et al, ; Del Giudice et al, ). It is worth mentioning that most past studies were conducted in developed nations, while scholars argue that more empirical work is required to study CSR activities in the context of developing countries (Arrive & Feng, ; Waheed & Yang, : Farrukh, Sajid, Lee, & Shahzad, ). Likewise, most CSR studies have considered different aspects of consumers to assess the influence of CSR practices on their preferences, attitudes, purchase intention, and behaviors (Jones III et al, ; Lerro et al, ; Ramesh et al, ).…”