The Perception of Motion Pictures

Hochberg, Julian; Brooks, Virginia

doi:10.1016/b978-012161966-4/50008-6

Cited by 68 publications

(43 citation statements)

References 196 publications

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“…250 & 256). Experimental research by Penn (1 971) has shown that rapid cutting led viewers to rate films highly in terms of potency and activity (see also Heft &Blondal, 1987 andHochberg &Brooks, 1978, pp. 291 -295).…”

Section: Discussionmentioning

confidence: 97%

Gender-Differentiated Production Features in Toy Commercials

Chandler¹,

Griffiths²

2000

Journal of Broadcasting & Electronic Media

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Chandler, D., Griffiths, M. (2000). Gender-Differentiated Production Features in Toy Commercials. Journal of Broadcasting & Electronic Media, 44 (3), 503-520.Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The current study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statistically significant differences were found for the same features and also for camera work.Peer reviewe

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Section: Discussionmentioning

confidence: 97%

Gender-Differentiated Production Features in Toy Commercials

Chandler¹,

Griffiths²

2000

Journal of Broadcasting & Electronic Media

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“…A movie typically involves actions in a scene and a succession of scenes from one part of the story to the next. Surprisingly, not much research has been carried out on the perceptual processing of film segments (for an overview, see Hochberg, 1986;Hochberg & Brooks, 1996). Kraft (1986) investigated the effects of cutting on viewers' evaluation and retention of film and whether the cuts could be recalled but no attention is given to the direct perceptual effects of the cuts.…”

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confidence: 99%

The psychology of film: perceiving beyond the cut

Germeys

d’Ydewalle

2005

Psychological Research

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First-order editing violations in film refer either to small displacements of the camera position or to small changes of the image size. Second-order editing violations follow from a reversal of the camera position (reversed-angle shot), leading to a change of the left-right position of the main actors (or objects) and a complete change of the background. With third-order editing violations, the linear sequence of actions in the narrative story is not obeyed. The present experiment focuses on the eye movements following a new shot with or without a reversed-angle camera position. The findings minimize the importance of editing rules which require perceptually smooth transitions between shots; there is also no evidence that changes in the left-right orientation of objects in the scene disturb the visual processing of successive shots. The observed eye movements are due either to the redirecting of attention to the most informative part on the scene or to attention shifts by motion transients in the shot. There is almost no evidence for confusion and/or for activities to restore the spatial arrangement following the reversal of the left-right positions.

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“…Using animation may be unwarranted if the object is not important; tracking may prevent other fixations. q Animation which shows an object moving as a whole along a path produces fixations which will track the motion of the object and will be directed toward the end point of the path [8]. Tracking fixations are clearly shown in animation of turnour cells in (8) and (11a).…”

Section: Discussionmentioning

confidence: 98%

“…Subjects produced orientation fixations and then generally shifted to the title 'Metastasis' or directly to the tumour path. The tumour path showed the tumour object partly broken up as a still, before animating it in(8). (figure 4a) (7) Subjects shifted to caption 'Cells break away' (figure 4a) (8) Animation of the tumour cells moving in a diagonal f?om top-middle to bottom-right.…”

mentioning

confidence: 99%

An empirical study of attending and comprehending multimedia presentations

Faraday

Sutcliffe

1996

Proceedings of the Fourth ACM International Conference on Multimedia - MULTIMEDIA '96

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The paper reports two studies concerning attention to and comprehension of Multimedia presentations. The MM sequence used was taken from a commercially produced CD-ROM, 'The Etiology of Cancer'. First, an eye tracking study of the presentation is reported. A second study was then cortductekl ml the memorisation of the materials used in the eye tracking study. The results of the studies are used to propose guidelines to improve design of MM presentations.

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The Perception of Motion Pictures

Cited by 68 publications

References 196 publications

Gender-Differentiated Production Features in Toy Commercials

Gender-Differentiated Production Features in Toy Commercials

The psychology of film: perceiving beyond the cut

An empirical study of attending and comprehending multimedia presentations

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