The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam

Trimanah, Trimanah; Wulandari, Diah

doi:10.26623/themessenger.v10i1.594

Cited by 2 publications

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“…Meanwhile, public relations is about how to build communication in society continued that is aimed at gaining good intentions, mutual understanding, trusting, fostering positive public opinion, public supporting, those will lead to the organization reputation (Trimanah & Wulandari, 2018). The importance of public relations as a medium is used by corporates to communicate with the society.…”

Section: Introductionmentioning

confidence: 99%

Corporate Communication through the Campaign of Consuming Jamu

Roosinda

2021

JTM

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This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.

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Section: Introductionmentioning

confidence: 99%

Corporate Communication through the Campaign of Consuming Jamu

Roosinda

2021

JTM

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“…Research about Public Relations Marketing of Islamic Private Higher Education PR (Wiwitan & Yulianita, 2018) Research on Public Relations conducted in employee relations PT Telkom Indonesia: Kids Go To Office (Syuderajat & Prameswari, 2017). Research about the Perception of Perhumas Central Java Members on Principles of PR Performance in Islam (Trimanah & Wulandari, 2018). Research on evaluating the Cyber Public Relations Strategy provides University Privat Image (E. B., 2016); (Yuliawati & Irawan, Pera, 2016).…”

Section: Introductionmentioning

confidence: 99%

Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

Mansur

Harsono

2020

JTM

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The study aims to analyze the public relations work suitability of PT Medco E&P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.

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The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam

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Cited by 2 publications

References 0 publications

Corporate Communication through the Campaign of Consuming Jamu

Corporate Communication through the Campaign of Consuming Jamu

Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

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