The perception on technology acceptance to the behaviors on the use of social media for marketing and its implications on the turnover of creative industry MSMEs in villages

Febrianty, Febrianty; Divianto,; Hidayat, Rahmat; Fatmariani,; Rohana, Tulus

doi:10.1088/1742-6596/1175/1/012216

Cited by 13 publications

(9 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…StatementThis is reinforced by the theory of experts, Hidayat et. all (2019) [19] , a concept that seems easy to talk about in everyday situations, but difficult to analyze its meaning, so it is called customer loyalty.…”

Section: Increasing Confidence In the Securitymentioning

confidence: 99%

The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java)

Nurochani,

Jusuf,

Juju

2023

j. manaj. ind. dan logist.

View full text Add to dashboard Cite

The success of the performance of Bank Syariah Indonesia in East Priangan, West Java (BSI), one of which will depend on the quality of marketing management carried out by BSI, which in turn will be able to increase customer satisfaction and customer loyalty. This study aims to determine and examine the effect of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Their Impact on BSI Customer Loyalty in Priangan Timur, West Java. This study uses quantitative methods with descriptive analysis and verification analysis. In this study, the samples were customers with a total sample of 400 customers. The method of analysis in this study uses the Structural Equation Model (SEM) analysis. The results of the study conclude that there is a significant effect of the quality of E-Banking Services.

show abstract

Section: Increasing Confidence In the Securitymentioning

confidence: 99%

The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java)

Nurochani,

Jusuf,

Juju

2023

j. manaj. ind. dan logist.

View full text Add to dashboard Cite

show abstract

“…2016) demonstrates that performance is impacted by work attitude, drive, and compensation. Employee performance is impacted by workplace rules, as demonstrated by (Fadilah, 2017). 2017 (Purwono) According to Santoso et alresearch .…”

Section: Literature Reviewmentioning

confidence: 99%

The Correlation between Discipline, Motivation and Compensation on the Performance of the Land Office of Musi Rawas District

Mimortinnilawati,

Susanto,

Rimbano

2023

ICBEM

View full text Add to dashboard Cite

The effectiveness of a company's workforce affects whether it is successful in completing its objectives. This study intends to investigate and assess how salary, incentive, and employee performance is impacted by discipline at the Land Office of the Musi Rawas Regency in South Sumatra, Indonesia. Research of this kind is quantitative. All employees of Musi Rawas Regency's Land Office make up the study's population. Forty respondents received questionnaires. Statistical Package for Social Sciences (SPSS) version 24 multiple linear regression approach is the analytical technique employed. The study's findings show that while each discipline, motivation, and compensation component individually and jointly has a beneficial effect that is significant on performance, the compensation variable has a very strong overall influence on employee performance. In light of the aforementioned conclusions, the organization's leadership must constantly raise or maintain the level of compensation to ensure that workers exhibit acceptable work ethics, addition to providing non-financial compensation needs to be considered by increasing facilities in the office in various forms so that employees can be motivated and disciplined positively and have a high commitment to the organization.

show abstract

“…This creates applicable and useful content for consumers, allowing businesses to have higher expectations of customer purchasing behavior (Winarso 2023). Increased recognition of branded publications(Islamic, 2021)and customers (Febrianty 2019). Marketing via social media is widely used by MSMEs in Indonesia, including FnB in the city of Malang.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City

Mala,

Sudarmiatin,

Wardana

2023

IJBA

View full text Add to dashboard Cite

The aim of this research is to evaluate the most popular internet activity among Indonesian internet users, namely social networking. Social media that is currently popular among people is Instagram, Tiktok, Twittwer, Facebook, etc. This research uses quantitative methods with an explanatory research approach. The analysis technique for this research is purposive sampling. The research population is all Halal FnB MSMEs in the city of Malang and the research sample is 380 Instagram followers. Data analysis using SEM-PLS with SmartPLS 3.0. The research results show that hypotheses 1 to hypothesis 12 are that social media marketing and E-WoM have a positive and significant effect on purchasing decisions mediated by brand trust and brand image.

show abstract

The perception on technology acceptance to the behaviors on the use of social media for marketing and its implications on the turnover of creative industry MSMEs in villages

Cited by 13 publications

References 6 publications

The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java)

The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java)

The Correlation between Discipline, Motivation and Compensation on the Performance of the Land Office of Musi Rawas District

The Effect of Social Media Marketing, E-WoM on Purchase Intention Mediated by Brand Image and Brand Trust: Halal Product FnB MSMEs in Malang City

Contact Info

Product

Resources

About