2023
DOI: 10.11114/smc.v11i7.6355
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The Performance of Corporate Social Responsibility Communication in the Web2.0 Era: A Bibliometric Analysis of CSR Communication in Social Media Field

Xiang zhou Hua,
Nurul Ain Mohd Hasan,
Feroz De Costa

Abstract: With the advent of the web2.0 era, the role of CSR communication in social media has become a hot topic in research and business. However, research on the topic in this area is still relatively new and has not been fully researched. In this study, citespace software is used to analyze the performance of literature in this field. The main results show that the use of social media for CSR communication is a long-term and significant research topic. According to the analysis of 490 research articles in this field… Show more

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