In this article, a new robust ratio type estimator using the Uk’s redescending M-estimator is proposed for the estimation of the finite population mean in the simple random sampling (SRS) when there are outliers in the dataset. The mean square error (MSE) equation of the proposed estimator is obtained using the first order of approximation and it has been compared with the traditional ratio-type estimators in the literature, robust regression estimators, and other existing redescending M-estimators. A real-life data and simulation study are used to justify the efficiency of the proposed estimators. It has been shown that the proposed estimator is more efficient than other estimators in the literature on both simulation and real data studies.