The Performance of Self in the Context of Shopping in a Virtual Dressing Room System

Gao, Yi; Brooks, Eva; Brooks, Anthony Lewis

doi:10.1007/978-3-319-07293-7_30

Cited by 13 publications

(6 citation statements)

References 5 publications

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“…Depending on the accuracy of the inputted data and the simulation technology, VFRs can potentially provide online shopping consumers with a fitting experience that is very similar to that of conventional in-store fitting (Alfredo and Rodriguez, 2016; Blazquez, 2014). Therefore, one possible reason for the slow adoption of the technology by the industry and consumers could be concerns around the accuracy of the simulation (Gao et al , 2014; Kim and Labat, 2013). Another reason might be the lack of marketing efforts in educating consumers about the functional benefits of VFRs, as well as about the enjoyment that they can provide consumers.…”

Section: Literature Reviewmentioning

confidence: 99%

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Lee

2020

JFMM

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PurposeThe purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.Design/methodology/approachData were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.FindingsEmpirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.Research limitations/implicationsThe comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.Practical implicationsAn important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.Originality/valueThe paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.

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Section: Literature Reviewmentioning

confidence: 99%

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Lee

2020

JFMM

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“…VTO technology provides a virtual try-on experience by simulating the consumer's physical figure with virtual models, based on human measurements [6]. VTO can meet the various needs of consumers and assist consumers to accurately assess fit and size in online shopping environment [6,7].…”

Section: Introductionmentioning

confidence: 99%

Comparing VR- and AR-Based Try-On Systems Using Personalized Avatars

Liu

et al. 2020

Electronics

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Despite the convenience offered by e-commerce, online apparel shopping presents various product-related risks, as consumers can neither physically see nor try products on themselves. Augmented reality (AR) and virtual reality (VR) technologies have been used to improve the shopping online experience. Therefore, we propose an AR- and VR-based try-on system that provides users a novel shopping experience where they can view garments fitted onto their personalized virtual body. Recorded personalized motions are used to allow users to dynamically interact with their dressed virtual body in AR. We conducted two user studies to compare the different roles of VR- and AR-based try-ons and validate the impact of personalized motions on the virtual try-on experience. In the first user study, the mobile application with the AR- and VR-based try-on is compared to a traditional e-commerce interface. In the second user study, personalized avatars with pre-defined motion and personalized motion is compared to a personalized no-motion avatar with AR-based try-on. The result shows that AR- and VR-based try-ons can positively influence the shopping experience, compared with the traditional e-commerce interface. Overall, AR-based try-on provides a better and more realistic garment visualization than VR-based try-on. In addition, we found that personalized motions do not directly affect the user’s shopping experience.

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“…and allow designers to view the fitting interactively, and enable them to check the design by augmenting the motion of the avatar in the real world. Figure (17) represents textile designs and their applications on (2D) compared with (3D) application .…”

Section: D Garment Model Templatesmentioning

confidence: 99%

The Impact of Augmented Reality on Fashion and Textile Design Education

2021

International Design Journal

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Technological experiences have been in continuous motion to decades. because of the powerful ideas and projects, these experiences produced Augmented reality is a live, which is an interaction paradigm that aims to combine computer-generated information with the real world This advanced technology, which can be employed on multiple devices such as interactive screens and smart phones become very useful in many fields like fashion, accessories ,footwear ,furniture and finally in education which aimed this research to prove the direct impact of augmented reality in the educational process by using questionnaire method for both students and teachers to reveal the output results from augmented reality in the educational process. The findings reveals that Augmented Reality (AR) in education can empower teachers by providing highly stimulating digital content and features that can engage learners in no time. This research aims to know the impact of augmented reality engagement in learning by students and their designs further more Augmented Reality in education has been proven to improve teacher-student collaboration in classes. this research try to contribute in the field of textile design research and facilitate the implementation designs before printing and applied .

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The Performance of Self in the Context of Shopping in a Virtual Dressing Room System

Cited by 13 publications

References 5 publications

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Comparing VR- and AR-Based Try-On Systems Using Personalized Avatars

The Impact of Augmented Reality on Fashion and Textile Design Education

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