The Performativity of the Yogyakarta Logo as a City Branding

Sudarmanto, Joni Agung

doi:10.17977/um037v7i22022p142-149

Cited by 2 publications

(2 citation statements)

References 27 publications

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“…This color can also be used to add depth or contrast to a composition. Meanwhile, in the world of branding and marketing, brick red is used by a brand to indicate closeness to tradition, warmth, or warmth (Sudarmanto, 2022).…”

Section: Brick Redmentioning

confidence: 99%

Lipstick as a Female Student’s Visual Communication Strategy

Hadiyansyah,

Bawarti,

Ulfa

2024

Jour, Eng, Fore, Lang, Teach, Reser

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Symbolism through coloring is commonly used in various social communications because color is significant for representing ideas, feelings, emotions, beliefs, and spirituality. Color gives character to objects and aboutness, including the color of lipstick on someone’s lips. This descriptive-qualitative study using in-depth interviews explored how female students at the Al-Azhar University of Indonesia (UAI) represented certain meanings through their choice of lipstick colors. This study was conducted objectively and avoided gender bias. The research found that even though they semiotically did not know the associative or connotative meaning of certain colors, the informants admitted to using lipstick for various reasons, namely, for the face to look bright and fresh, being more confident and prettier, showing their natural beauty, and displaying a cheerful impression. However, the analysis proved that after taking a closer look at the 10 lipstick color choices that have been reviewed, the subconscious message they want to convey is quite complex, ranging from optimism, cheerfulness, joy, modesty, warmth, wanting to be the center of attention, femininity, passion and love, and sensuality.

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Section: Brick Redmentioning

confidence: 99%

Lipstick as a Female Student’s Visual Communication Strategy

Hadiyansyah,

Bawarti,

Ulfa

2024

Jour, Eng, Fore, Lang, Teach, Reser

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“…Yogyakarta is also known as one of the cities with neat, green, and pedestrian-friendly urban planning. Yogyakarta was chosen as an example of a city in Indonesia that has succeeded in combining City branding and Ecocity to improve a positive image because Yogyakarta has several advantages in developing an environmentally friendly and culturally minded city (Sudarmanto, 2022).…”

Section: Opportunity: Improving the Positive Image Of The Citymentioning

confidence: 99%

The Combination of City Branding and Ecocity: A Critical Review of Opportunities and Challenges in Indonesia

et al. 2023

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This study aims to evaluate the combination of city branding and ecocity in Indonesia and critically examine the opportunities and challenges of developing both concepts. The background of this study was the increasing attention to the development of sustainable cities in Indonesia and the importance of city branding in enhancing a city's competitiveness. However, there is concern that city branding may overlook environmental sustainability aspects, which has led to the development of the ecocity concept as an alternative to improving the city's sustainability. The research method used in this study was a literature review. This literature review uses a systematic literature review approach with a narrative review method. The literature database used Google Scholar, CrossRef data, and Scopus data from 2010-2023. The results showed that developing a combination of City Branding and Ecocity has several opportunities and challenges that must be faced in Indonesia. The opportunities that arise are improving the positive image of cities in Indonesia, improving the quality of the environment in densely populated cities, and enhancing a city's competitiveness in investment and tourism. However, the challenges include limitations in resources, both financially and in terms of human resources, and obstacles in implementing sustainable policies and regulations. Nevertheless, Indonesia has significant opportunities to combine the concepts of City Branding and Ecocity.

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The Performativity of the Yogyakarta Logo as a City Branding

Cited by 2 publications

References 27 publications

Lipstick as a Female Student’s Visual Communication Strategy

Lipstick as a Female Student’s Visual Communication Strategy

The Combination of City Branding and Ecocity: A Critical Review of Opportunities and Challenges in Indonesia

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