2020
DOI: 10.17705/1jais.00601
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The Perils and Promises of Big Data Research in Information Systems

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Cited by 38 publications
(42 citation statements)
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“…As further example, with net-nography (an online research method originating from ethnography employed to study social interaction in digital communication), we observe a phenomenon through the very technologies that we study (thanks to a panellist here). Grover et al (2020) discuss the dramatic shift occurring to big data research (stating 16% of papers in top IS outlets employed this approach in 2018). They offer several conjectures that suggest possible unanticipated consequences of these approaches: the implication being these approaches have not been researched adequately.…”
Section: Information Systems Discipline (Isd) Research Strategymentioning
confidence: 99%
“…As further example, with net-nography (an online research method originating from ethnography employed to study social interaction in digital communication), we observe a phenomenon through the very technologies that we study (thanks to a panellist here). Grover et al (2020) discuss the dramatic shift occurring to big data research (stating 16% of papers in top IS outlets employed this approach in 2018). They offer several conjectures that suggest possible unanticipated consequences of these approaches: the implication being these approaches have not been researched adequately.…”
Section: Information Systems Discipline (Isd) Research Strategymentioning
confidence: 99%
“…Because the way datasets are collected and presented is not uniform, combining datasets is difficult [12,16]. With a dataset big enough almost every relationship will become statistically significant causing spurious correlations [7,18,27]. Big data research tends to focus on the "tactical" issues at the expense of "why" settling for correlations [7].…”
Section: Common Challenges With Big Datamentioning
confidence: 99%
“…With a dataset big enough almost every relationship will become statistically significant causing spurious correlations [7,18,27]. Big data research tends to focus on the "tactical" issues at the expense of "why" settling for correlations [7]. In general, big data is better suited to providing the "what", the "where" and the "when" but not the "why" or the "how" [14,18].…”
Section: Common Challenges With Big Datamentioning
confidence: 99%
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