The Personal Selling &amp; Digital Marketing on Purchase Decision of Insurance Policy

Kurnia, Kurnia; Rifani, Rani

doi:10.37531/ecotal.v1i2.16

Cited by 3 publications

(2 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…According to Chaffey and Chadwick (in Kurnia and Rifani, 2020) , "Digital marketing is the application of the internet and related digital technologies in conjunction with traditional communication to achieve marketing objectives." Another opinion (Dewi et al, 2021) said that digital marketing is a marketing activity that uses internetbased digital media such as web, social media, email, database, mobile/wireless, and digital tv to increase the number of customers or target consumers and to identify their profile, behavior, product value, and loyalty which all are intended to achieve marketing goals.…”

Section: Digital Marketingmentioning

confidence: 99%

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Sembhodo

Hermawati²,

Fatmawati³

et al. 2022

JAM

View full text Add to dashboard Cite

The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.

show abstract

Section: Digital Marketingmentioning

confidence: 99%

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Sembhodo

Hermawati²,

Fatmawati³

et al. 2022

JAM

View full text Add to dashboard Cite

show abstract

“…In today's competitive scenario, marketing strategies significantly impact organisational performance and shape the level of interactions with customers (Dixit et al, 2021;Poisson, 2018). Marketing strategies have emerged as a crucial tool for businesses to collect and obtain consumer information and assist customers in decision-making (Kurnia & Rifani, 2020;Saura et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry

Tan

Chan

Tan

et al. 2023

IJMMU

View full text Add to dashboard Cite

Implementing marketing strategies is crucial for hospitality organisations to reach their target markets and improve their performance and competitive advantage. Hence, this study examines the impact of various trending marketing strategies on the restaurant industry's competitiveness among Gen Z consumers. Using the asset-process-performance (APP) framework, this research involves six measured constructs: service robots, social media, online advertisements, website experiences, brand love and competitiveness. The samples of 301 survey questionnaires were collected from Gen Z consumers in the restaurant industry. Statistical Package for Social Science (SPSS) was used to conduct this study's data analysis. Based on the findings, service robots, social media, online advertisements, website experiences, and brand love demonstrated a significant impact on the restaurant industry's competitiveness among Gen Z consumers. Further, the research provides practical implications by better understanding Gen Z consumers, implementing appropriate marketing strategies accordingly, and impacting practice in the restaurant industry.

show abstract

Impact of digital marketing on the competitiveness of the restaurant industry

Singh

Dhir

2022

Journal of Foodservice Business Research

View full text Add to dashboard Cite

The Personal Selling & Digital Marketing on Purchase Decision of Insurance Policy

Cited by 3 publications

References 2 publications

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Personal Selling and Digital Marketing as Crucial Factors in Maximizing Customer Satisfaction Through Perceived Value in the Usage of M-Banking Application

Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry

Impact of digital marketing on the competitiveness of the restaurant industry

Contact Info

Product

Resources

About