In US education, the Spanish language is a common target of practices and policies designed to limit its expression. However, attitudes about Spanish and language are shifting. In light of these contradictions, this study examines the degree to which Spanish is strategically leveraged in selective college admissions. I use two years of undergraduate application essays (n = 276,768) and metadata submitted to the University of California by every self-identified Latinx applicant and a racially representative random sample of non-Latinx applicants. Given the volume of data, a computational mixed methodology was developed. Some form of Spanish was used by 33\% of Latinx and 15\% of non-Latinx students with stylistic variation by class and ethnicity. This linguistic strategy, which I call strategic Spanish, is notable in the breadth of users including some form of Spanish as part of their admissions strategy. The results extend the sociological literature on language.