“…Studies in other research domains also validate the model, including sports (Cho, 2004; Kim et al, 2012; Lee and Cho, 2009; Ross, 2008), universities and business schools (Opoku, 2009; Opoku et al, 2009; 2008; Rauschnabel et al, 2016), tourism (Ekinci and Hosany, 2006; Hosany et al, 2007; Kotler et al, 2003), and restaurants (Siguaw et al, 1999). For example, BP management might seek to highlight positive aspects of tourist destinations and overcome outdated stereotypes (Anderson, 2009; De Moya and Jain, 2013; Kim and Lehto, 2013; Rojas-Méndez et al, 2013). In turn, the personality of the brand, through differentiating traits, can help in the management of the brand in tourist regions (Chen and Phou, 2013; Gertner, 2010; Murphy et al, 2007; Sahin, 2008).…”