The personalization–privacy paradox in the attention economy

Cloarec, Julien

doi:10.1016/j.techfore.2020.120299

Cited by 53 publications

(34 citation statements)

References 79 publications

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“…• the adoption of data-driven changes within organisations, where the papers presented here discuss organisational digital culture (Martínez-Caro et al, 2020), big data analytics and related skills/capabilities (Hughes and Ball, 2020), and privacy issues relating to the personal data of customers (Cloarec, 2020);…”

Section: Big Data In Action In Organisations and Societymentioning

confidence: 99%

“…Overall, investments in new technologies adopted in a digital organisational culture improve firm performance by increasing revenues through the development of new services and ways of working. Cloarec (2020) investigates the relationship between an organisation's need to access and use an individual's information (e.g., to personalise the individual's experience when dealing with the organisation), and their need for privacy: the so-called personalisation-privacy paradox. This theoretical study highlights the role of attention within the personalisationprivacy paradox.…”

Section: The Adoption Of Data-driven Changes Within Organisationsmentioning

confidence: 99%

“…A third tension can occur between organisations and individuals. Cloarec (2020) unveils the paradox between consumers' appreciation of personalised advertising and the risk of marketers exploiting their privacy. Thus, organisations can exploit their appreciation by using data illegally, or in a way that lacks transparency, for individuals.…”

Section: Societal Tensionsmentioning

confidence: 99%

“…GDPR) and have sufficient knowledge (e.g. data literacy) to select those third party data and information exchanges in which to engage, and to what extent they should exert privacy control (Cloarec, 2020). Without sufficient understanding or awareness of data sharing, individuals cannot evaluate the trustworthiness 1 (Cloarec, 2020) and legitimacy 2 (Gupta et al, 2020) of these third party organisations.…”

Section: Societal Tensionsmentioning

confidence: 99%

“…Such observations lead other authors such as Véliz (2020) to call upon individuals to "take back control" of their data, "think twice before sharing" and "choose privacy" (p. 182). Hence, we summarise the insights of a number of studies in this Special Issue Cloarec, 2020;Gupta et al, 2020) into a call for renovating Technological Forecasting & Social Change https://doi.org/10.1016/j.techfore.2021.121315 transparency about how, why, where, when and which data is exploited by organisationswhether they are private or public -for the benefit of society as a whole. The coronavirus pandemic has brought data sharing issues to the fore, for example in the context of smart cities (Allam and Jones, 2020).…”

Section: Linkingmentioning

confidence: 99%

See 4 more Smart Citations

Tension in the data environment: How organisations can meet the challenge

Meadows

Merendino

Dibb

et al. 2022

Technological Forecasting and Social Change

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Section: Big Data In Action In Organisations and Societymentioning

confidence: 99%

Section: The Adoption Of Data-driven Changes Within Organisationsmentioning

confidence: 99%

Section: Societal Tensionsmentioning

confidence: 99%

Section: Societal Tensionsmentioning

confidence: 99%

Section: Linkingmentioning

confidence: 99%

See 3 more Smart Citations

Tension in the data environment: How organisations can meet the challenge

Meadows

Merendino

Dibb

et al. 2022

Technological Forecasting and Social Change

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Unpacking the privacy paradox of consumers: A psychological perspective

Massara

Raggiotto

Voss

2021

Psychology and Marketing

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This study explicates why consumers allow the unconditional collection and processing of personal data while doubting data privacy. A process model addressing this privacy paradox is consequently designed through multidisciplinary research. Altogether, two online studies concur that certain factors may mitigate the negative effect of risk perception concerning data privacy during the personal data disclosure process. Hence, we examine the impact of the privacy paradox based on the literature on mental accounting, which describes interactions between present and future costs and benefits. In this context, consumer behavior is deciphered via analysis of four key variables, namely, the mental accounting of privacy‐related risks, consumer involvement, type of perceived benefit regarding the specific purchase/transaction, and consumer familiarity.

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The personalization–privacy paradox at the nexus of social exchange and construal level theories

Cloarec

Meyer‐Waarden

Munzel

2021

Psychology and Marketing

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Marketing personalization requires firms to collect information that they can use to personalize their products or services, which might raise consumer privacy concerns. Prior studies on construal level theory suggest that happier Internet users would likely take future rewards in social exchanges (e.g., personalization–privacy trade‐offs) into greater consideration. Building on both social exchange and construal level theories, this article investigates the extent to which happiness with the Internet drives the personalization–privacy paradox, as well as the moderating role of experience sharing frequency as a proxy for reciprocity. An online survey administered to a representative sample of French consumers (n = 649) largely confirms the predictions. Happiness with the Internet is the strongest driver of willingness to disclose information in exchange for personalization, surpassing conventional privacy‐related constructs (e.g., trust and risk beliefs). In line with social exchange theory, reciprocity has an important influence on online social exchanges too.

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The personalization–privacy paradox in the attention economy

Cited by 53 publications

References 79 publications

Tension in the data environment: How organisations can meet the challenge

Tension in the data environment: How organisations can meet the challenge

Unpacking the privacy paradox of consumers: A psychological perspective

The personalization–privacy paradox at the nexus of social exchange and construal level theories

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