The Persuasive Effects of Source Credibility in Buy and Lease Situations

Harmon, Robert R.; Coney, Kenneth A.

doi:10.2307/3151625

Cited by 196 publications

(77 citation statements)

References 13 publications

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“…There is substantial evidence in a variety of literatures that source credibility and prestige is a major determinant as to how individuals evaluate the opinions of others (e.g., Galanter 1974;Harmon and Coney 1982;Hass 1981;Hovland and Weiss 1951). This body of research reveals that highly prestigious individuals are better situated to convince others to more carefully consider the quality and credibility of their opinions than their less prestigious counterparts.…”

Section: Lower Court Influence On Supreme Court Opinionsmentioning

confidence: 99%

Lower Court Influence on U.S. Supreme Court Opinion Content

Corley

Collins

Calvin

2011

The Journal of Politics

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Despite the importance of Supreme Court opinions for the American polity, scholars have dedicated little systematic research to investigating the factors that contribute to the content of the Court's opinions. In this paper, we examine the ability of lower federal courts to shape the content of Supreme Court opinions. We argue that lower court opinions will influence the content of the Court's opinions based on a number of factors, including the prestige of the lower court opinion author, the published or unpublished nature of the lower court opinion, the ideological compatibility of the lower court opinion vis-à-vis the Supreme Court's decision, the type of lower court opinion, and the lower court from which the opinion emanated. Utilizing plagiarism detection software to compare lower federal court opinions with the majority opinions of the Supreme Court during the 2002-2004 terms, we uncover support for our hypotheses, indicating that the Supreme Court systematically incorporates language from the lower federal courts into its majority opinions.

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Section: Lower Court Influence On Supreme Court Opinionsmentioning

confidence: 99%

Lower Court Influence on U.S. Supreme Court Opinion Content

Corley

Collins

Calvin

2011

The Journal of Politics

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“…35 Harmon and Coney, and Wu and Shaffer point out that the scope of a company ' s expertise and trustworthiness -indicating the range of products or services it does well and reliably -is an important component of credibility that is infl uential in persuading consumers to patronize it. 36,37 Thus, corporate credibility is one important aspect of a corporation ' s reputation. Fombrun fi nds that companies with positive reputations are in a better position to change consumers ' attitudes than are those with negative reputations, and that a company ' s perceived credibility is closely related to its sales record.…”

Section: Corporate Credibility and Building Good Relationshipsmentioning

confidence: 99%

Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships

Jin

Yeo²

2011

J Target Meas Anal Mark

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The purpose of this study is to examine the effects that negative and positive news stories about corporate activities have on customer relationships with those companies. To test the proposed hypotheses, a 2 by 2 (positive versus negative news story; high versus low customer satisfaction) factorial design was implemented. The dependent variables are corporate credibility, CEO reputation for leadership and customer perceptions of the quality of customer-company relationships. The study confi rms the impact of negative news stories on relationship building. The experiment that was run to collect data provides a better understanding of how differently slanted news stories, when combined with customer satisfaction levels, affect customer-corporate relationships. The study also provides information about the role that intangible assets play in relationship building. The fi ndings indicate that negative media coverage of corporations has the potential to damage the image of a corporation and its CEO.

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“…Among the various scales used to measure source credibility in marketing communication, Harmon and Coney's (1982) credibility scales have been among the most widely adapted. They measured credibility of a source using adjectives with seven point semantic differential scales.…”

Section: Credibility Of Blogs and Attitude Towards Blogsmentioning

confidence: 99%

Consumer Generated Advertising in Blogs

Mutum

Wang

E-Marketing

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Blogs are the newest and potentially most attractive online media available to marketers. This chapter discusses the unique nature of blogs and the growing power of consumer generated content. This raises a number of questions as well as new opportunities. As the authors point out that existing literature on blog marketing only discusses the possible advantages of using blogs as a marketing tool and the addition of blogs into the marketing mix. However, the problem is that these studies totally ignored consumers’ perception towards blogs that carry advertisements. The rise of advertising companies that have stepped in to fill the gap between companies and bloggers, are discussed. Some examples of successful blog advertising campaigns are also provided. This chapter also presents a conceptual model that examines the salient factors that are likely to influence consumer attitude towards blogs and towards advertising in blogs, and more specifically on sponsored posts on blogs. It is hoped that this chapter would encourage other researchers to take a look at this unique media which in turn will help shed new light on how blogs are enabling a new model of consumer collaboration and consumer generated advertising.

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The Persuasive Effects of Source Credibility in Buy and Lease Situations

Cited by 196 publications

References 13 publications

Lower Court Influence on U.S. Supreme Court Opinion Content

Lower Court Influence on U.S. Supreme Court Opinion Content

Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships

Consumer Generated Advertising in Blogs

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