Ford ecades,t urnover frequency (TOF) has served as an accurate descriptor of the intrinsic activity of ac atalyst, including those in electrocatalytic reactions involving both fuel generation and fuel consumption. Unfortunately,inmost of the recent reports in this area, TOFisoften not properly reported or not reported at all, in contrast to the overpotentials at ab enchmarking current density.T he current density is significant in determining the apparent activity,b ut it is affected by catalyst-centric parasitic reactions,e lectrolytecentric competing reactions,and capacitance.Luckily,aproperly calculated TOFcan precisely give the intrinsic activity free from these phenomena in electrocatalysis.Inthis Viewpoint we ask:1 )What makes the commonly used activity markers unsuitable for intrinsic activity determination?2 )How can TOFr eflect the intrinsic activity?3 )Why is TOFs till underused in electrocatalysis?4 )What methods are used in TOF determination?a nd 5) What is essential in the more accurate calculation of TOF? Finally,t he significance of normalizing TOFb yF aradaic efficiency (FE) is stressed and we give our views on the development of universal analytical tools to determine the exact number of active sites and real surface area for all kinds of materials.