The place of innovativeness in models of the adoption process: an integrative review

Mudd, Samuel

doi:10.1016/0166-4972(90)90032-f

Cited by 60 publications

(32 citation statements)

References 12 publications

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“…Cluster analysis. Finally, a cluster analysis was performed to reveal clusters that exist within the sample with respect to the variables in the model and also consumer innovativeness, another construct of interest to innovation researchers in understanding differential consumer group response to innovations (Mudd, 1990;Verdegem and Marez, 2011). Consumer innovativeness was measured using the Global Consumer Innovativeness six item, seven point Likert scale adapted from Tellis, Yin and Bell, (2009).…”

Section: Utilitarian Attitude → Purchase Intention (H5a)mentioning

confidence: 99%

Forecasting consumer perception of innovativeness

Lowe

Alpert

2015

Technovation

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Section: Utilitarian Attitude → Purchase Intention (H5a)mentioning

confidence: 99%

Forecasting consumer perception of innovativeness

Lowe

Alpert

2015

Technovation

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“…This stream of research can use measures like product and process technical uniqueness, change etc. Another way to assess innovativeness is the level of diffusion and adoption of the technology by the intended users (Mudd, 1990;Midgley and Dowling, 1978). This area of research has used the user(s) as a unit of analysis, assessing their adoption and psychological/cognitive patterns.…”

mentioning

confidence: 99%

Systems thinking in innovation project management: A match that works

Kapsali

2011

International Journal of Project Management

135

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“…However, this time-of-adoption approach has been criticized for both theoretical and methodological reasons (Hurt, Joseph, & Cook, 1977;Midgley & Dowling, 1978). Different theoretical concepts and measurements have thus been proposed by market researchers (e.g., Goldsmith, 1984), and Foxall's series of studies were one of the major schools (Mudd, 1990). …”

mentioning

confidence: 99%

Consumers' intentions to remain loyal to online reputation systems

Wang

Doong

Foxall

2010

Psychology & Marketing

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The implications of recent consumer research for information system usage in the e-marketplace are still poorly understood. However, understanding consumers' intentions to continue to use these systems remains a priority in practical marketing management, as leading marketplaces such as Amazon.com have widely embraced online reputation systems as a useful tactic in online marketing. The reported study proposes an approach that differs from past research on this theme by incorporating Foxall's style/involvement model, which relates innovative behavior to cognitive style and involvement in the product area. Based on a sample of 387 buyers from a top e-marketplace in Taiwan, the findings indicate that consumers' underlying style/involvement levels significantly shape their continuance use intentions toward online reputation systems. The paper argues that consumers' cognitive styles and involvement levels should be adopted by researchers as major influences on system users' decision making in virtual purchase environments.

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The place of innovativeness in models of the adoption process: an integrative review

Cited by 60 publications

References 12 publications

Forecasting consumer perception of innovativeness

Forecasting consumer perception of innovativeness

Systems thinking in innovation project management: A match that works

Consumers' intentions to remain loyal to online reputation systems

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