We consider the Hermitian one-matrix model with a potential with arbitrarily many single-and double-trace terms. We apply an approach that bypasses the usual diagonalization of the matrices and the introduction of the eigenvalue density, to directly zero in the evaluation of the planar free energy. In the first part of the paper, we focus on potentials with finitely many terms. For various choices of potentials, we manage to find closed expressions for the planar free energy, and in some cases determine or bound their radius of convergence as a series in the 't Hooft coupling. In the second part of the paper we consider specific examples of potentials with infinitely many terms, that arise in the study of N " 2 super Yang-Mills theories on S 4 , via supersymmetric localization. In particular, we manage to write the planar free energy of two non-conformal examples: SU(N) with N f ă 2N , and N " 2 ˚.