“…In particular, the European Union (EU) wine industry, despite a wealth of complex regulations, has suffered in the recent past from structural imbalances caused by the surplus wine production, the concurrent steady reduction in wine consumption, the slower growth in EU exports and the growing competition from new world wines (European Commission, 2006a, 2007aČačić et al, 2012;Meloni and Swinnen, 2013;Gori and Alampi Sottini, 2014). To cope with these issues a new Common Market Organisation (CMO) for wine has been launched in 2008 and then reviewed within the general reform of the CAP 2014-2020.…”