“…Similarly, Google utilizes predictive analytics to enhance evidence-based decision-making, which, in turn, leads to increased revenues, improved customer satisfaction, and overall business performance(Falletta, 2014;Marler & Boudreau, 2017;Reddy & Lakshmikeerthi, 2017). HR analytics improves the credibility of the HR department as it provides a strong foundation for evidence-based decision-making, which plays an important role in enhancing individual and organizational performance(Bassi, 2011;Bassi et al, 2012). Multiple case studies have provided evidence on how insights generated by HR analytics support evidence-based management in organizations, leading to superior organizational performance(Buttner & Tullar, 2018;Jabir et al, 2019;McIver et al, 2018;…”