The political irruption of short video: Is TikTok a new window for Spanish parties?

Abstract

The preference for online social interaction has been seen as an antecedent for problematic use of the Internet and social networks, which is associated with problems of social anxiety and a lack of social skills. Based on a survey with a representative sample of 524 students in Compulsory Secondary Education (aged 12-14) in the Autonomous Region of Madrid (Spain), the role of motives of use as a factor that explains the problematic use of the Internet has been analysed as a mediating component between such problematic use and the preference for online social interaction. The results show that only when social networks are used to expand relationships and as a form of self-expression are there negative consequences for the individual, but not when such networks are used to maintain close relationships. Finally, is has been observed that such motives, which moderately predict problematic use, only slightly explain in part the relationship between the preference for online social interaction and problematic use. Therefore, further research is needed to investigate other motives for use that mediate this association, as well as the connection between the motive to expand social relationships together with self-expression, and other pre-existing personality factors that might lead to problematic use of the Internet and social networks.

For better or for worse: Politics marries pop culture (TikTok and the 2022 Italian elections)

“…As with the communication of Matteo Salvini and Giorgia Meloni, whose language and arguments appealed to fear, stigmatization of immigrant groups or left-wing movements, political disaffection, and patriotism, even indicating enemies and managing an exaltation of patriotic sentiment and belonging. The videos published on this trajectory express greater impact, indicating that emotional and more aggressive ideological speeches have a clear advantage over specific sectoral criticisms (Gamir-Ríos & Sánchez-Castillo, 2022).…”

TikTok como herramienta de comunicación política: el caso de Podemos y el Partido Popular en la ley del “solo sí es sí”

“…Tal y como se apunta en diferentes investigaciones (Gamir y Sánchez, 2021;Gómez et al, 2023), los mejores resultados en cuanto a actividad comunicativa en TikTok, se dan en las formaciones más polarizadas (Podemos https://doi.org/10.4185/rlcs-2024-2262…”

“…Por otro lado, también se percibe un uso muy limitado de las herramientas que ofrece Tiktok para la edición y publicación de los vídeos (López, 2021;Gamir y Sánchez, 2021). Vemos como los stickers, uno de los recursos más utilizados en la edición de los vídeos para TikTok, tan solo se emplea en una ocasión, o como, la subtitulación es algo puntual cuando actualmente es una condición indispensable para la manera en la que se consume el contenido en redes sociales.…”

“…Con todo ello y retomando el objetivo principal del trabajo, se puede concluir diciendo que el uso que Partido Popular y Podemos hacen de TikTok en cuanto a la ley del "solo sí es sí" es muy diferente a nivel de uso del discurso, haciéndose palpable la polarización de los mismos. Sin embargo, el uso es similar en cuanto al empleo de recursos técnicos en la construcción de la imagen, y en ambos casos, con carencias visibles de falta de adecuación a los públicos y a los recursos que ofrece la red (Gamir y Sánchez, 2021;Gómez et al, 2023). Además, en el contenido de los vídeos de ambas formaciones no se identifican las características más habituales de la espectacularización.…”

COVID-19 vaccine hesitancy and shaming on TikTok: A multimodal appraisal analysis

“…Even though the study of TT as a medium of communication is still in its infancy, it is rapidly gaining interest within several different fields of inquiry, as mentioned earlier. Specific topics of interest within the field of communication include racial or social discrimination (Krutrok and Akerlund, 2022; Weimann and Masri, 2021), political conflict (Darvin, 2022; Mishra et al, 2022; Sadler, 2022), movements and campaigns (Gamir-Ríos and Sánchez-Castillo, 2022), US politics (Becker, 2021), the spread of health (mis/dis)information (Southerton, 2021), advocacy and awareness raising (Herrick et al, 2021; Krutrok, 2021; Vizcaino-Verdu and Aguaded, 2022), memes (Zeng and Abidin, 2021; Zeng et al, 2021), or climate change (Hautea et al, 2021).…”