2020
DOI: 10.1080/14662043.2020.1746040
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The political struggle for ‘the people’: populist discourse in the 2019 South African elections

Abstract: This article investigates populist rhetoric in the 2019 South African elections. I argue that both Julius Malema and Dr. Pieter Groenewald consistently employed populist appeals. Although populism is mostly confined to smaller opposition parties, I demonstrate that all major leaders utilised populist rhetoric to some degree. I briefly investigate the consequences of the EFF's populism, and contend that their campaign rhetoric has largely been mirrored in their behaviour between elections, challenging South Afr… Show more

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Cited by 8 publications
(9 citation statements)
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References 42 publications
(47 reference statements)
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“…Perhaps not as well-studied as European or Latin American iterations, work on African populism (Hess & Aidoo 2014; Cheeseman & Larmer 2015; Mbete 2015; Nyenhuis 2020) has expanded over the last decade. More recently, individual chapters in cross-regional edited volumes (Resnick 2017; Cheeseman 2018; Mbete 2020; Mutsvairo & Salgado 2021) have cast long overdue academic light on the continent's cases, developing rich conceptual and theoretical insights for the broader comparative study of populism.…”
Section: African Populismmentioning
confidence: 99%
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“…Perhaps not as well-studied as European or Latin American iterations, work on African populism (Hess & Aidoo 2014; Cheeseman & Larmer 2015; Mbete 2015; Nyenhuis 2020) has expanded over the last decade. More recently, individual chapters in cross-regional edited volumes (Resnick 2017; Cheeseman 2018; Mbete 2020; Mutsvairo & Salgado 2021) have cast long overdue academic light on the continent's cases, developing rich conceptual and theoretical insights for the broader comparative study of populism.…”
Section: African Populismmentioning
confidence: 99%
“…Specific to South Africa, scholars have described the antics of Jacob Zuma (Vincent 2011) and Julius Malema (Melber 2018; Mbete 2020). Others (Nyenhuis 2020; Fölscher et al 2021) empirically investigated actors’ speeches. In short, (South) African populism studies focus entirely on populism's supply.…”
Section: African Populismmentioning
confidence: 99%
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“…Different political party leaders in South Africa master the art of employing populist rhetoric to take advantage of ideological and ethno-cultural differences amongst citizens to be their main strategy for politicking which is propitious to win hearts and minds of the electorates and gain political mileage. Paradoxically, Julius Malema, the leader of the Economic Freedom Front (EFF) and Cornie Mulder from the Freedom Front Plus (FF+) both employ populist rhetoric to rally supporters based on racial and ideological identities (Ngwane, 2019;Nyenhuis, 2020;Resnick, 2014). According to Adam (1995), Johnson (1994) and Louw (1994) the ANC gradually shifted from non-racialism to Black Nationalism to attract majority of black voters during election campaigns because voting has become a racial census in South Africa.…”
Section: Ideological and Ethnocultural Tensionmentioning
confidence: 99%
“…In Zambia, Frederick Chiluba evoked anti-establishment populist sentiments, and so did Michael Sata (Fraser, 2017). In South Africa, disgruntled by internal party politics, Julius Malema established the populist Economic Freedom Fighters (EFF) party (Mbete, 2015; Nyenhuis, 2020). The literature on party politics indeed underscores how party leaders emerge under the crest of populist mobilizations.…”
Section: Party Leadershipmentioning
confidence: 99%