The Politicization of Sports as a Soft Power Public Resource

Корнеева, В. А.; Ogurtsov, Evgeny S.

doi:10.17485/ijst/2016/v9i29/89854

Cited by 8 publications

(8 citation statements)

References 3 publications

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“…In the reviewed publications, efficiency is assessed through the country's success in foreign trade relations. Also, a sufficient number of publications are devoted to assessing the impact on the image of the state of the policy in the field of education [10], the level of SHS Web of Conferences 92, 0 (2021) Globalization and its Socio-Economic Consequences 2020 development of sports in the country and achievements at international competitions [11,12].…”

Section: Empirical Assessment Of the Impact Of Soft Power Instrumentsmentioning

confidence: 99%

Globalization and Assessement of the Soft Power Potential of Belarus Using Econometric Instruments

Прімєрова

Abakumova

2021

SHS Web of Conf.

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Research background: When it comes to conducting international events in a country with a small open economy, the issue of assessing the ratio of costs of the event to subsequent economic effects is relevant. If the evaluation of short-term revenues in the country is quite realistic, then quantifying the long-term effect on a country’s image is much more difficult, and directly related to the concept of soft power and its evaluation as a neutral instrument in international relations. The study was based on the concept of soft power and its instrument, such as the international image of the state, the improvement of which is possible by conducting various events of an international level. Purpose of the article: The opportunity was of interest to assess the effect of using one of the neutral tools of the so-called soft power, such as holding international sports events. Methods: To test hypotheses, time series models were used on the example of Belarus data. Also, for Belarus, the Soft Power Index was calculated according to the methodology of the Moscow School of Management Skolkovo and the British audit and consulting company Ernst and Young. Findings & Value added: The conclusion is confirmed that the holding of sports events of an international scale directly affects the increase in indexing in the search queries of keywords characterizing the country, which in turn through the components of the globalization index positively affects its values for the country. Also, the holding of sports and cultural events has a positive effect on the influx of foreign tourists into the country.

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Section: Empirical Assessment Of the Impact Of Soft Power Instrumentsmentioning

confidence: 99%

Globalization and Assessement of the Soft Power Potential of Belarus Using Econometric Instruments

Прімєрова

Abakumova

2021

SHS Web of Conf.

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“…"Um país pode obter os resultados que deseja na política internacional porque outros países -admirando seus valores, emulando seu exemplo e aspirando ao seu nível de prosperidade -vai querer segui-lo" (NYE, 2004). E na literatura alguns autores têm abordado a relação do esporte com o 'soft power' (BRANNAGAN;GIULIANOTTI, 2015;BRANNAGAN;ROOKWOOD, 2016;CHARI, 2015;CHEN;COLAPINTO;LUO, 2012;DELGADO, 2016;GIULIANOTTI, 2015;GRIX;LEE, 2013;KORNEEVA;OGURTSOV, 2016;KRZYZANIAK, 2016).…”

Section: Futebol E Soft Powerunclassified

“…Por fim, o aspecto político, uma vez que "estes eventos atraem políticos de todo o mundo, particularmente nas cerimónias de abertura" (GIULIANOTTI, 2015). Por essa razão, a organização de megaeventos esportivos podem servir como instrumento de 'soft power'(GIULIANOTTI, 2015;KORNEEVA;OGURTSOV, 2016;OK;KWAK, 2013).…”

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O futebol na China: do cuju (蹴鞠) ao sonho de se tornar uma potência mundial

Júnior

Rodrigues

2018

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<p>De acordo com a FIFA, a origem histórica do futebol se encontra na China Antiga, na prática do <em>cuju</em> (蹴鞠), que remonta à Dinastia Han (206AC – 220DC) e foi bastante popular durante a Dinastia Song (960–1279). Prática que foi perdida, provavelmente, no período da Dinastia Qing (Século 17). O futebol moderno, codificado na Inglaterra em 1863, chegaria ao país em 1879. Ao longo do Século 20, apesar de algumas tentativas, a China foi incapaz de obter sucesso neste esporte. Agora, o país tem um ambicioso sonho. Quer se tornar potência do futebol mundial até 2050. Para isso, lançou em 2016 o “Plano de desenvolvimento do futebol a médio e longo prazo (2016-2050)”. Este artigo apresenta a evolução histórica do futebol na China e questiona o que motiva os chineses na busca da concretização deste audacioso Plano.</p>

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“…Sports can be a very useful tool in the exercise of soft power (Brannagan & Giulianotti, 2015;Brentin & Tregoures, 2016;Giulianotti, 2015;Korneeva & Ogurtsov, 2016;Samuel-Azran et al, 2016). The recent history of China and sport in the country is full of examples of how the Chinese state capitalize on this feature in terms of diplomacy.…”

Section: Sports and Soft Powermentioning

confidence: 99%

The Chinese Football Development Plan: Soft Power and National Identity

Júnior

Rodrigues

2017

HOLOS

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In April 2016, the People's Republic of China (PRC) launched the "football development plan in the medium and long term ." The Chinese Government's goal is clear: making the Asian country a worldwide football superpower. This article will show how the Chinese strategy is organized in its three stages, with commitments and goals to be reached at the end of each one of them. Including the President Xi Jinping "three World Cup dreams" audacious plans: to qualify for another FIFA World Cup edition, host a World Cup edition and, finally, win a World Cup by 2050 to thus consolidate the country's football power in the most popular sport on the planet. The article also intents to demonstrates how the Chinese state induces private investment in football and sports industry. Showing that the large Chinese conglomerates have beeing collaborated in a crucial manner so that the government achieves the objectives outlined in its plan. And while China is moving towards the development of the most popular sport on the planet, the article brings to the theoretical discussion issues such as soft power and sport's influence, especially football, in the identity and national pride. Brought to a conclusion that the Chinese state has taken advantage of the football popularity to exercise 'soft power', strengthening diplomatic ties and placing the country in the Asian and worldwide context, but also to reinforce their people sense of national identity. For this, the article resorts to the bibliographic review, comparative study, in addition to analyzing the football development plan.KEYWORDS: development, football, China, national identity, soft power. O PLANO DE DESENVOLVIMENTO DO FUTEBOL CHINÊS: SOFT POWER E IDENTIDADE NACIONAL RESUMOEm abril de 2016, a República Popular da China lançou o "Plano de desenvolvimento do futebol a médio e longo prazo (2016-2050)". A meta do Governo é clara: fazer do país uma superpotência do futebol mundial. Este artigo vai mostrar como se organiza esta estratégia. Em suas três etapas, com compromissos e metas a serem alcançados ao fim de cada uma delas. Que incluem os audaciosos planos dos "três sonhos da Copa do Mundo" do presidente Xi Jinping: voltar a disputar uma Copa do Mundo FIFA, sediar uma edição do torneio e, por fim, conquistar um Mundial, consolidando, assim, o país como uma potência global. O artigo pretende, também, demonstrar como o Estado chinês induz o investimento privado no futebol e na indústria desportiva. Mostrando que os grandes conglomerados chineses têm colaborado de forma primordial para que o Governo atinja os objetivos traçados em seu plano. E enquanto a China caminha na direção do desenvolvimento do futebol, o artigo traz à discussão teórica questões como 'soft power' e a influência do desporto, em especial do futebol, na identidade e no orgulho nacionais. Conclui que o Estado Chinês tem tirado proveito da popularidade do futebol para exercer o 'soft power', reforçando laços diplomáticos e inserindo o país no contexto asiático e mundial, bem como se aproveita para fo...

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The Politicization of Sports as a Soft Power Public Resource

Cited by 8 publications

References 3 publications

Globalization and Assessement of the Soft Power Potential of Belarus Using Econometric Instruments

Globalization and Assessement of the Soft Power Potential of Belarus Using Econometric Instruments

O futebol na China: do cuju (蹴鞠) ao sonho de se tornar uma potência mundial

The Chinese Football Development Plan: Soft Power and National Identity

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